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All posts by Michael Chibuzor

link building tactics

No Link Building Strategy Is Complete Without These 6 Tactics

Content marketing is the backbone of most businesses today, especially online. However, the idea of linking content with valuable resources- is gaining its popularity in this modern era.

Whether you are looking for a reciprocal link, forum signature linking, blog comment linking, directory linking, social bookmarking or even image linking- not all of them can ascertain equal results for your website.

Considering link building to be one of the most important aspects of SEO, you may not want to spoil the Google rankings and other search engine rankings for your website.

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Inbound vs Outbound Marketing: What Should You Choose?

As a small business owner, you need every bit of marketing tactics to spread the word about your business so that it grows and flourishes.

The internet has made it easy for businesses to market and advertise their products and services. This means that you have a choice between inbound and outbound marketing.

This can make it confusing as you may not know which type of online marketing – inbound or outbound – is the best for your small business. Thankfully, once you understand both types of marketing approaches, you will be able to take an informed decision.

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video tutorial

How to Create Effective and Engaging Video Tutorials

By nature, video tutorials have the potential to interest and engage viewers by helping them to learn how to perform a particular task or solve a certain problem.

At first, they may seem easy to create as well since it’s really just a video showing people how to do something. However as much as they are simple in that sense, the fact of the matter is that creating tutorials that are effective and engaging is a bit more involved.

Finding the Right Topic

Before you start to record any actual video footage, you should first start by planning your tutorial to provide yourself with a solid foundation. That starts with one deceptively simple step: Choosing a good topic.

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content marketing secret

The Secret to Successful Content Marketing In 2018

2018 will be a landmark year for content marketing. There are some coming developments that will make the industry literally look different from people.

With consumers becoming more experienced and more informed, agencies and professionals will have to dig deep into their bank of ideas to continue to keep relevant with customers.

Companies that are better able to take advantage of these trends will have a huge advantage over their competitors.

Native Ads

Native advertising is really a concept that some marketers simply do not understand much yet. If it is well done, it is basically impossible to detect it. Native advertising occurs when a brand has something on a platform, and something is being used to market products and services.

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content-marketing 2018

Content Marketing Strategy for the Year 2018

Over the last decade, content marketing is playing a major- perhaps key role- for companies to reach customers and business associates. Advances in technology, imitating content models, making bloated claims or floating fake information as well as other evils continue to plague this otherwise great marketing too.

The year 2018 may see some drastic changes in the way content marketing operates. Hence, it is vital to get some insights into expected developments to enable content marketers to develop a strong strategy for 2018.

Understanding Content Marketing

New York-based Content Marketing Institute explains the concept as:

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6 Social Media Techniques That Gives SEO A Boost

Search engine optimisation and social media are two interwoven strategies.

Both of these approaches are inbound and organic strategies that look to create an appealing identity that will naturally attract visitors. Regarding social media, high-quality content must be relied on heavily along with a strong and visible brand presence.

Your SEO campaign can improve social media reach, and as many experts have stated, social media can have a significant impact on your search rankings.

The following are six social media techniques that have been shown to provide a boost to SEO:

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