The customer’s habits have changed. When they are in search of something, they don’t wait for an ad to appear on television or flip through the classifieds in the newspaper.
Instead, they grab their smartphone or laptop and merely search for their desired location via social media or search engines. Why? Because digital media promises faster and more reliable results.
However, to retain the customer’s attention towards online medium, business owners need to create useful content that not only engages the internet users but makes them come back for more as well. Of course, generating consistent quality content is not easy for many B2B owners who are already juggling several business-related tasks single-handedly.Read more
Automation is a very popular term. It allows us to be creative, to think outside the box, take care of our business and enjoy the benefits of entrepreneurship lifestyle. I was introduced to the benefits of artificial intelligence while trying to automate a very annoying part of my work.
Before becoming a chatbot developer, I was a running a small resume writing firm. Collecting clients’ data was one of the most tedious tasks. Online forms didn’t allow clients’ to truly express themselves, while Skype calls and live chat were always stealing a few hours from my work day.Read more
Technology has changed the world and how we do things. One of these things is how we take our courses.
Taking courses was an offline thing but now many people are taking courses online. According to a survey by Babson Survey Research Group, more than a quarter (28 percent) of higher education students are enrolled in at least one online course.
It is estimated that online learning industry’s value will top $250 billion by the end of this year. As an expert who has a lot of knowledge to impart, this is an opportunity to tap into this big market.Read more
If you own a brick and mortar business and believe that digital marketing has no place in your marketing strategy, it’s time to update your thinking.
Whether your company currently has an aggressive marketing department or relies mostly on word of mouth referrals, there’s room in your budget and strategy for search engine optimized (SEO) marketing.
In fact, even if you don’t offer any online services, investing time into a solid SEO marketing plan could be the most important thing you do for your business this year.
Not convinced? Here’s how local SEO for brick and mortar businesses can lead to an increase in-store traffic.Read more
In this article, we’ll compare email marketing services and guide you on how to make the right decision. This is important because if you want to improve your website and you’re looking for the next strategy that will help you achieve your aim, email marketing can help you.
Whether you want to increase the traffic to your website or you want to increase sales of your product, you can’t go wrong by running an email marketing campaign.
Why do you think the saying ‘the money is on the list’ is so popular? Because it is very true. A website owner who handles their email marketing with levity hands does so at the peril of the website’s progress.Read more
I’ve been there before.
You want to write a new blog post either for your site or a client. Perhaps, the post should be published the next day and you only have a few hours to make it available, or you’ll miss the timeline.
You quickly opened your laptop to check what topic you should write about, what did you see?
You practically checked every app, software’s and notepads you know that you usually write down blog topic ideas, but all of them are just empty.Read more