This post will change your life.
Because there is a big difference between building a blog and building a business.
Ideally, read this post as though you’re just new to the blogosphere. You may have been deceived all these while.
Right now, you may also be doing something right but not realizing it.
Why should you blog? I’m sure you’ve a lot of reasons to give.
Such as reaching your target audience and selling more of your products. But guess what? Blogging in itself is not what you need to reach those who matter. You need something different.
For instance, if you want to travel to Canada, you need a guide (map, directory or someone) who can guide you.
The fact that you’ve VISA to Canada doesn’t guarantee you’ll get there effortlessly. Blogging is just a tool and before you can use it, a lot of things must be in place.
I know that a lot of people will not agree with this post, but here are my 5 reasons why you should not blog and what to do instead.
Yes, I said it and I’m here to defend it. Most of the benefits you’ve read so far, pertaining to what a blog can do for you is all hype.
I’m not saying that a blog is totally messed up, but as little as attending a conference and making few core friends can change your business – instead of straining your muscle blogging.
You see, hype doesn’t and can’t help anyone. You need to get the facts straight. Nothing should be shady about your business or how to get it to the next level.
Some bloggers will tell you that you may not know how a blog grows your business, just get started. This is a wrong advice if you ask me, because success is never by accident.
It’s a deliberate effort to see a change. So forget the hype and if you must blog, get your objective clear and then get to it.
The result you need for your business should be to grow your sales; make more money and get consistent clients and customers.
Most people think that when they launch a new wordpress blog, then everything is over – they’ve achieved what they’re looking for.
All lies. A blog is simply a tool to reach more of your target audience. It’s never the result. If I can’t get clients to hire me to do content marketing for me, then I’ve failed with blogging.
The same thing goes with you. If you’re broke and your blog is active with thousands of email subscribers, you’ve failed in using blog correctly. Think about it.
Yes, it does. Each time I want to do something offline to grow my business, I’d remember that I need to write a new post.
You may argue that this is not bad, but to me if I can’t do exactly what I planned to do as a result of someone else coming my way, then my happiness and productivity is hindered.
Blogging is good but if you’re not careful, you’ll become lazy even though you just published a new post.
You will agree with me that blogging can’t make you the kind of money you need. For instance, I make more money as a freelance writer than a blogger. More so, my niche sites generate more cash for me monthly than a blog.
I don’t even make a single dime from this blog because I’ve not monetized it successfully since I launched it in 2012. Most of those bloggers who make the big money didn’t make it from their primary blog.
Most often, they created a product, started a niche site and ranked it in Google or did consulting.
Most of those income reports are not true. I’m not saying that all of them are lies. People like Pat Flynn and John Chow are the few guys who make a lot of money from their blogs. If you want to make big money online, do something different.
If you ask me, I’d say start a niche site and get it ranked in Google first page for a highly searched buyer keyword.
That way, you’ll keep receiving commission checks from Amazon or Clickbank. But if you want to hone your writing skills and you’re not concerned with making more money, then blogging will work better for you.
I’m yet to find any business tool that’s as stressful as blogging. Waking up every morning to write articles and at the end of the day, only few readers accessed it. This is pathetic considering the amount of efforts you put into it.
Blogging is stressful!
It’s true that no business is easy, but it shouldn’t be stressful for you to succeed in it either. When you’ve passion for what you’re doing, the stress will not be considered. Is your passion for your business or your blog?
With a blog, you’ll always be drained and in search of new ideas to blog about. Of course, if you refuse to update your blog or keep it active, it starts dying.
There is no neutral point for a blog. Either it’s growing or it’s dying. Remember that when you stop adding new valuable content, your readers would start leaving one by one. Do you want that?
I’m not discouraging you from blogging. Far from it. Instead, I’m showing you the way to get it right from day 1. Define your objective.
Have a clear goal for your business then use a blog to simplify your reaching the goal. Establish a real business for yourself and then use a blog to reach people who can help you further grow ‘that’ business.
To avoid stressful blogging, the idea to abide by is simple: Write every day. Publish once or few times per week and then channel all your energy into promoting your posts.
Get more people to read your posts than you push the publish button. That’s how successful blogging is established.
What do you say to all these? Is the post clear or biased? Remember that I’ve a blog but the way I go about updating it is quite different. I publish once a week and do more marketing. What about you?
Michael Chibuzor is the Chief Content Writer on Content Marketing Up. He works with both B2B and B2C business to grow their leads and convert more paying customers. If you're looking to create content that converts casual visitors into customers, get in touch with him Here