How To Track And Validate Website Sales Leads By Marketing Channel

There’s been a revolution going on in the professional sports world over the last several years, and it’s being driven by the desire for better data. For decades, pro athletes have been judged based on the same set of criteria familiar to anyone who collected sports cards — runs batted in, points per game, yards per carry, etc.

However, a growing number of sports teams have recognized that those numbers weren’t telling the whole story.

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How to Rescue Abandoned Shopping Carts With Content Marketing

You’ve done all of the heavy-lifting. Your backlinks from high-authority sites have helped you climb the search engine rankings. PPC campaigns have been optimized to generate motivated consumers, without busting your marketing budget. And, your products have been perfectly matched to the needs of the visitors hitting your site.

Unfortunately, online distractions happen. Just as your customer finishes filling up their cart with your amazing products, poof, they’re gone! What happened? Did their battery die? Did they find a better deal somewhere else? Were they simply dreaming with their mouse and keyboard?

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How to Combat Negative SEO

Negative SEO is not a phrase you hear every day in the marketing world. It's a bit like an illness people rarely get, but it's still beneficial to know the signs to look out for to diagnose the problem.

In this article, we'll discuss what negative SEO is, usual tactics for people performing negative SEO, and how you can combat it.

Negative SEO encompasses a set of malicious activities that aim to decrease a website’s Google rankings. In essence, it is the polar opposite of the good SEO practices that many website owners have learned to adopt. Negative SEO attacks are carried out either for fun, revenge, or to gain a competitive advantage.

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7 Free Content Marketing Tools That You Still Don’t Know About

According to a study by chainstoreage, consumers are spending an average of 79 days conducting online research before buying. This approach has pushed organizations to take the route of content marketing over traditional marketing.

Content marketing is a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and retain your target audience.

Unlike traditional marketing, instead of pitching products or services, in the content marketing approach we provide relevant and useful content to our prospects to help them solve their issues.

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5 Apps to Ace Social Media Marketing with Limited Resources

Startups are always hard-pressed for resources - manpower and finance. Scaling in such a scenario needs a brilliant marketing acumen, smart decision making and the effective use of existing resources.

In today’s world, it has become increasingly important for startups to have a social media brand presence so they can reach potential investors, team members and partners, considering that most people spend a significant time on social media.

To make up for the dearth of resources, startups can use apps to support their social media marketing efforts. Here's a list containing five of such apps:

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Top 30 SEO Companies That Do Content Marketing Well

seo companies

If you’re considering investing in SEO, you need a helping hand.

But take caution. Before you hire a firm or expert, carry out your research, ensure that the said company is good at content marketing and can deliver results.

While some SEO companies focus on on-page or off-page SEO, many others do it all and a handful of them do it well.

The truth is that to have a successful SEO campaign you need to craft high quality content consistently. SEO and content marketing are fused together — they’re like a Siamese Twins that can’t be separated — they work together.

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