Is your homepage attracting customers to your eCommerce store?
An experiment by KISSmetrics shows that most times the homepage receives the most of your website’s traffic.
You can also try to view this from your Google Analytics by clicking Behaviors => Overview and you should see something like this:
While there are several optimization tips for converting visitors to customers, it’s important you consider search engine optimization as well.
An analysis of over 18,000 small to medium eCommerce websites by KISSmetrics shows that 30.5% of eCommerce website’s traffic comes from organic searches on Google, Bing, Yahoo, and other search engines.
Influencer marketing has become a powerful strategy for many businesses out there.
But when thinking of tapping major influencers to jumpstart your marketing efforts, just remember:
you may be treading a treacherous path.
Although it is important to get good social media influencers who may bring in more followers and customers to your business, you have to make sure you get the right one for your campaign.
For those on a small budget, it might be easier to become the online influencer yourself.
Here are seven simple tips you can consider when looking for the perfect influencer for your business:Read more
How important is SEO to your website’s success?
Over 90 percent of web users don’t look past the first page of the search results, so if your site isn’t there, then it’s not getting nearly as much traffic as it could be.
It’s not easy to get to the top of the search results, but there are many ways that you can boost your site’s ranking in 2017, let’s look at some of them.
1). Install an SEO Plugin
There’s always something new happening on the Internet and if you’re not quick enough to react, you’ll be eating someone’s dust for sure. In the business of content marketing, you can’t afford for that to happen.
By this time, you already know the importance of having a content marketing plan in getting your messages across, increasing your bottom line, improving traffic, and generating revenue.
The good news is that we are getting better. A study reported that 62% of B2B marketers and 63% of B2C marketers consider themselves more successful with their content marketing strategies now compared to only 30% from last year.
Millennials are perhaps one of the most fascinating generations in recent history. They were raised parallel to the rapid advancement of technology and the internet.
They were really the first generation to grow up with access to practically all the information in the world literally at their fingertips. With a lifetime spending power of around $10 trillion, brands everywhere need to be finding innovative ways to reach this age group.
That being said, businesses need to start looking to the future and creating their messaging in a way that sparks Millennials’ interests. Let’s talk about a few approaches to consider when trying to reach this unique generation.
Email marketing has proven time and time again that it’s cheaper, more effective, and easier than other channels.
It blows social media out of the water and should be the primary goal of your paid campaigns. With email marketing, you’re supposed to be able to nurture leads and set them up for the sale.
You know this and I know this, the problem is that nurturing only works if you’re sending the right message at the right time.