According to a study by chainstoreage, consumers are spending an average of 79 days conducting online research before buying. This approach has pushed organizations to take the route of content marketing over traditional marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and retain your target audience.
Unlike traditional marketing, instead of pitching products or services, in the content marketing approach we provide relevant and useful content to our prospects to help them solve their issues.
Startups are always hard-pressed for resources - manpower and finance. Scaling in such a scenario needs a brilliant marketing acumen, smart decision making and the effective use of existing resources.
In today’s world, it has become increasingly important for startups to have a social media brand presence so they can reach potential investors, team members and partners, considering that most people spend a significant time on social media.
To make up for the dearth of resources, startups can use apps to support their social media marketing efforts. Here's a list containing five of such apps:
If you’re considering investing in SEO, you need a helping hand.
But take caution. Before you hire a firm or expert, carry out your research, ensure that the said company is good at content marketing and can deliver results.
While some SEO companies focus on on-page or off-page SEO, many others do it all and a handful of them do it well.
The truth is that to have a successful SEO campaign you need to craft high quality content consistently. SEO and content marketing are fused together — they’re like a Siamese Twins that can’t be separated — they work together.
Is your homepage attracting customers to your eCommerce store?
An experiment by KISSmetrics shows that most times the homepage receives the most of your website’s traffic.
You can also try to view this from your Google Analytics by clicking Behaviors => Overview and you should see something like this:
While there are several optimization tips for converting visitors to customers, it’s important you consider search engine optimization as well.
An analysis of over 18,000 small to medium eCommerce websites by KISSmetrics shows that 30.5% of eCommerce website’s traffic comes from organic searches on Google, Bing, Yahoo, and other search engines.
Influencer marketing has become a powerful strategy for many businesses out there.
But when thinking of tapping major influencers to jumpstart your marketing efforts, just remember:
you may be treading a treacherous path.
Although it is important to get good social media influencers who may bring in more followers and customers to your business, you have to make sure you get the right one for your campaign.
For those on a small budget, it might be easier to become the online influencer yourself.
Here are seven simple tips you can consider when looking for the perfect influencer for your business:Read more
How important is SEO to your website’s success?
Over 90 percent of web users don’t look past the first page of the search results, so if your site isn’t there, then it’s not getting nearly as much traffic as it could be.
It’s not easy to get to the top of the search results, but there are many ways that you can boost your site’s ranking in 2017, let’s look at some of them.
1). Install an SEO Plugin