Are you taking advantage of YouTube?
Stop and think about this for a second: You’re a brand which sells energy drinks, and you see that video content is becoming a hot trend online. What are you going to do?
Create videos of people drinking cans of your beverage and …getting energized? That’s not the choice that Red Bull made at all. In fact, their YouTube channel has pretty much nothing to do with their drink.
The story of how Red Bull became the most subscribed brand on YouTube is interesting.Read more
A social media audit is an all-important aspect of your social strategy.
It helps you uncover opportunities and wrong moves that you're making in your social campaigns.
A social media audit can be a difficult project for a new company if they don't want to bring in outside consultants – after all, to what standard do you hold the ever-shifting world of social media?
The best audits seek to understand exactly what the business needs from social media, then study how close it is to meeting those goals. Successful audits will include these steps:Read more
Are you telling the right stories?
I'll show you great examples of storytelling that yielded great results. We have been told over and over that storytelling is a vital ingredient for the success of your content marketing recipe.
However, try explaining a marketing manager why your new campaign has ducks as mascots or why you want to hire Tricia Brock (director of Breaking Bad, The Walking Dead & Orange Is the New Black) for a short YouTube Series and why you want to make a documentary when all you sell is shampoo, sanitary napkins, detergent, diapers etc. and all you will get is blank stares.Read more
Image Source: taw
Is your landing page copy enticing?
Most organizations understand the essential elements of landing pages, but few are proficient at crafting high converting content that engages their visitors.
Your content is the story that you are telling which assists your visitors to understand the offer and making them to purchase your product or service.
The main objective of crafting your copy is to tell the story as effectively as possible to convince your visitors to take specific action which you want them to do.Read more
There was a time when AI was only seen as science fiction material, but advancements in technology have made it quite real.
It's quickly becoming an essential part of daily life and businesses are not lagging in adapting it to their marketing strategies. The last week of October marks the breakthrough news of Google's RankBrain, the exact point where AI and SEO meet.
What is RankBrain?
It's a machine learning system that works alongside current algorithm factors to help to determine the best results for a particular search query.Read more
We all know that ranking well in the search engine requires links.
Today, I wanted to share some ideas for building links for businesses in the food and drink industry and how you can raise awareness of your brand online.
1. Use Local SEORead more