content marketing

3 Reasons You’re Having Trouble Converting Sales

Are you really converting sales?    convert sales

One of the challenging things about operating a brick and mortar business is getting customers to come in and purchase your products or services.

You’ve got your storefront, your website, and you’ve put the word out locally, but you’re not generating enough sales…so what is it?

What could you possibly be doing so wrong?

 

Common Struggles of Sales Conversions

There are a lot of reasons you could be experiencing this issue. However, assuming that your products and services are of good quality, the issue usually lies in the following areas:

How To Get More People To View Your Banner

Banner blindness: the inability of users to see ads right in front of their face.   blog layout

This problem sometimes gets passed off as a problem with layout.

If you just put the ad where users expect to find navigational links or content, some people argue, you’re going to see a boost in click through rate.

I’m not going to claim that this approach has never worked or that it can’t work in some situations.

In fact, I’ll go ahead and say that when it comes to layout, the science suggests the best place to put an ad is at the top of a page.

Content Marketing? 4 Reasons To Get Started Right Now

Let’s get serious…   content marketing

Believe it or not, content rules. It inspires. It yields the best result. It builds an audience and it can change you.

When it comes to predicting business success, there will be hardly anyone who will bet their dollars on a business that doesn’t use content marketing as one of its marketing strategies.

The importance of content marketing has grown manifold as over the course of past one year it has really taken the spotlight.

A recent survey conducted by Content Marketing Institute to measure B2B marketer’s content marketing efforts showed that 86 percent of respondents use content marketing, but only 38 percent believed that they were doing it right.

Page 1 of 2412345...1020...Last »