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Category Archives for content marketing

How To Track And Validate Website Sales Leads By Marketing Channel

There’s been a revolution going on in the professional sports world over the last several years, and it’s being driven by the desire for better data. For decades, pro athletes have been judged based on the same set of criteria familiar to anyone who collected sports cards — runs batted in, points per game, yards per carry, etc.

However, a growing number of sports teams have recognized that those numbers weren’t telling the whole story.

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How to Rescue Abandoned Shopping Carts With Content Marketing

You’ve done all of the heavy-lifting. Your backlinks from high-authority sites have helped you climb the search engine rankings. PPC campaigns have been optimized to generate motivated consumers, without busting your marketing budget. And, your products have been perfectly matched to the needs of the visitors hitting your site.

Unfortunately, online distractions happen. Just as your customer finishes filling up their cart with your amazing products, poof, they’re gone! What happened? Did their battery die? Did they find a better deal somewhere else? Were they simply dreaming with their mouse and keyboard?

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How to Combat Negative SEO

Negative SEO is not a phrase you hear every day in the marketing world. It's a bit like an illness people rarely get, but it's still beneficial to know the signs to look out for to diagnose the problem.

In this article, we'll discuss what negative SEO is, usual tactics for people performing negative SEO, and how you can combat it.

Negative SEO encompasses a set of malicious activities that aim to decrease a website’s Google rankings. In essence, it is the polar opposite of the good SEO practices that many website owners have learned to adopt. Negative SEO attacks are carried out either for fun, revenge, or to gain a competitive advantage.

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7 Free Content Marketing Tools That You Still Don’t Know About

According to a study by chainstoreage, consumers are spending an average of 79 days conducting online research before buying. This approach has pushed organizations to take the route of content marketing over traditional marketing.

Content marketing is a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and retain your target audience.

Unlike traditional marketing, instead of pitching products or services, in the content marketing approach we provide relevant and useful content to our prospects to help them solve their issues.

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Top 7 Influencer Marketing Tips You Should Consider

Influencer marketing has become a powerful strategy for many businesses out there.

But when thinking of tapping major influencers to jumpstart your marketing efforts, just remember:

you may be treading a treacherous path.

Although it is important to get good social media influencers who may bring in more followers and customers to your business, you have to make sure you get the right one for your campaign.

For those on a small budget, it might be easier to become the online influencer yourself.

Here are seven simple tips you can consider when looking for the perfect influencer for your business:

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17 Effective SEO Tips To Use In 2017

How important is SEO to your website’s success?

Over 90 percent of web users don’t look past the first page of the search results, so if your site isn’t there, then it’s not getting nearly as much traffic as it could be.

It’s not easy to get to the top of the search results, but there are many ways that you can boost your site’s ranking in 2017, let’s look at some of them.

1). Install an SEO Plugin

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