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Category Archives for content marketing

link building tactics

No Link Building Strategy Is Complete Without These 6 Tactics

Content marketing is the backbone of most businesses today, especially online. However, the idea of linking content with valuable resources- is gaining its popularity in this modern era.

Whether you are looking for a reciprocal link, forum signature linking, blog comment linking, directory linking, social bookmarking or even image linking- not all of them can ascertain equal results for your website.

Considering link building to be one of the most important aspects of SEO, you may not want to spoil the Google rankings and other search engine rankings for your website.

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video tutorial

How to Create Effective and Engaging Video Tutorials

By nature, video tutorials have the potential to interest and engage viewers by helping them to learn how to perform a particular task or solve a certain problem.

At first, they may seem easy to create as well since it’s really just a video showing people how to do something. However as much as they are simple in that sense, the fact of the matter is that creating tutorials that are effective and engaging is a bit more involved.

Finding the Right Topic

Before you start to record any actual video footage, you should first start by planning your tutorial to provide yourself with a solid foundation. That starts with one deceptively simple step: Choosing a good topic.

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content marketing secret

The Secret to Successful Content Marketing In 2018

2018 will be a landmark year for content marketing. There are some coming developments that will make the industry literally look different from people.

With consumers becoming more experienced and more informed, agencies and professionals will have to dig deep into their bank of ideas to continue to keep relevant with customers.

Companies that are better able to take advantage of these trends will have a huge advantage over their competitors.

Native Ads

Native advertising is really a concept that some marketers simply do not understand much yet. If it is well done, it is basically impossible to detect it. Native advertising occurs when a brand has something on a platform, and something is being used to market products and services.

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content-marketing 2018

Content Marketing Strategy for the Year 2018

Over the last decade, content marketing is playing a major- perhaps key role- for companies to reach customers and business associates. Advances in technology, imitating content models, making bloated claims or floating fake information as well as other evils continue to plague this otherwise great marketing too.

The year 2018 may see some drastic changes in the way content marketing operates. Hence, it is vital to get some insights into expected developments to enable content marketers to develop a strong strategy for 2018.

Understanding Content Marketing

New York-based Content Marketing Institute explains the concept as:

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content marketing

8 Steps to Develop and Implement a Winning Content Marketing Strategy

The customer’s habits have changed. When they are in search of something, they don’t wait for an ad to appear on television or flip through the classifieds in the newspaper.

Instead, they grab their smartphone or laptop and merely search for their desired location via social media or search engines. Why? Because digital media promises faster and more reliable results.

However, to retain the customer’s attention towards online medium, business owners need to create useful content that not only engages the internet users but makes them come back for more as well. Of course, generating consistent quality content is not easy for many B2B owners who are already juggling several business-related tasks single-handedly.

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generate blog post ideas

How To Effortlessly Get Massive Blog Post Ideas Even When You’re Confused

I’ve been there before.

You want to write a new blog post either for your site or a client. Perhaps, the post should be published the next day and you only have a few hours to make it available, or you’ll miss the timeline.

You quickly opened your laptop to check what topic you should write about, what did you see?

  • Empty editorial calendar
  • Empty Evernote
  • Empty Google Docs
  • Empty WordPress Posts

You practically checked every app, software’s and notepads you know that you usually write down blog topic ideas, but all of them are just empty.

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