Are you telling the right stories?
I'll show you great examples of storytelling that yielded great results. We have been told over and over that storytelling is a vital ingredient for the success of your content marketing recipe.
However, try explaining a marketing manager why your new campaign has ducks as mascots or why you want to hire Tricia Brock (director of Breaking Bad, The Walking Dead & Orange Is the New Black) for a short YouTube Series and why you want to make a documentary when all you sell is shampoo, sanitary napkins, detergent, diapers etc. and all you will get is blank stares.