There’s always something new happening on the Internet and if you’re not quick enough to react, you’ll be eating someone’s dust for sure. In the business of content marketing, you can’t afford for that to happen.
By this time, you already know the importance of having a content marketing plan in getting your messages across, increasing your bottom line, improving traffic, and generating revenue.
The good news is that we are getting better. A study reported that 62% of B2B marketers and 63% of B2C marketers consider themselves more successful with their content marketing strategies now compared to only 30% from last year.
Millennials are perhaps one of the most fascinating generations in recent history. They were raised parallel to the rapid advancement of technology and the internet.
They were really the first generation to grow up with access to practically all the information in the world literally at their fingertips. With a lifetime spending power of around $10 trillion, brands everywhere need to be finding innovative ways to reach this age group.
That being said, businesses need to start looking to the future and creating their messaging in a way that sparks Millennials’ interests. Let’s talk about a few approaches to consider when trying to reach this unique generation.
Email marketing has proven time and time again that it’s cheaper, more effective, and easier than other channels.
It blows social media out of the water and should be the primary goal of your paid campaigns. With email marketing, you’re supposed to be able to nurture leads and set them up for the sale.
You know this and I know this, the problem is that nurturing only works if you’re sending the right message at the right time.
Google is about providing useful, accessible information to its users as quickly as possible. That’s why featured snippets (direct answers to queries featured at the top of a search page) have more than doubled in the past year.
But marketers have looked to featured snippets with skepticism. After all, if a visitor can get the info they need without visiting your site, won’t this hurt traffic?
Nope. In fact, studies show that just the opposite occurs. When your site’s content is used in a featured snippet, users are more likely to visit your site for more information.
Before building your website, you need to understand what goes into the header, above the fold, and even the footer. Professionals don't take chances. Let's see how a wireframe can be of help.
Step 1: Wireframe:
A wireframe is a screen blueprint of a website. A wireframe is used by web designers and developers in the initial stages of website construction.
The visual guide serves as a rough mock-up of the page layout, setting into place project scope as well as the future foundation in which a website will be built.
This guest contribution is from Thunder Contents.
Nowadays, content marketing is in its prime.
From major companies to startups, everyone around the globe is doing it. The reason is pretty simple:
It allows your potential customers to become attracted to your company through your publications. Just doing content marketing, however, is pointless, unless you can get quantifiable results.
This means that your results should be measurable. If your content doesn’t translate into palpable results, you might as well not publish it.
In this article, we will give you some ways to measure the return rate of your content.