SEO and content marketing have a long-standing reputation of being at odds with each other. If they were a couple, SEO and content marketing would certainly end up in relationship therapy together.
But just like any personal relationship, the best comes out when they get along and work together.
In an ever-changing digital world, its important to figure out how this can be done. Let's take a look at what has to be done to make this happen...
You must integrate SEO practices into your content creation for effective content marketing. Good content marketing uses elements of SEO to present the primary content and make it shareable.
You’re in it for the long haul.
You’re going to make your business work. And you know your blog is the key ingredient to that success. But money is tight, bills are due, and new subscribers seem scarce. You must do something bold
Something guaranteed to get your name out there. So you decide to write an epic blog post. A post that goes above and beyond the norm. A post that’s guaranteed to be shared by influencers in your niche.
You work on it for days unending, filling it with useful facts, charts, details, and quotes. You slave over every line, tweaking and redrafting every single word.
Are you running PPC ads or not?
Both Google AdWords & Facebook advertising can be profitable, if you know how to use them. One of our roles as content marketers is to explore new opportunities and ways to help our clients scale their business. We also need to grow our client base.
"Truly, nothing beats search traffic. Search is the most targeted source for getting customers. But, what if you can't rank in Google's top 10 - because the competition is strong?"
Well, that's where PPC advertising comes to play. Whether you know how to do on-page SEO or not, you can still drive search users to your business.
Caution: This is not your typical headline formula post.
I’m sure you’ve read a lot of them already. The aim of this in-depth article is to show you some of the greatest headlines written by Jay Abraham, one of the greatest direct response copywriters.
And by looking at these magnetic headlines, you can create better ones for your blog posts, emails, Ad copy, videos, online courses, and so forth.
In fact, Jay's copy had generated in excess of $9,000,000,000 billion dollars in capital increase.
Are you telling the right stories?
I'll show you great examples of storytelling that yielded great results. We have been told over and over that storytelling is a vital ingredient for the success of your content marketing recipe.
However, try explaining a marketing manager why your new campaign has ducks as mascots or why you want to hire Tricia Brock (director of Breaking Bad, The Walking Dead & Orange Is the New Black) for a short YouTube Series and why you want to make a documentary when all you sell is shampoo, sanitary napkins, detergent, diapers etc. and all you will get is blank stares.Read more
Image Source: taw
Is your landing page copy enticing?
Most organizations understand the essential elements of landing pages, but few are proficient at crafting high converting content that engages their visitors.
Your content is the story that you are telling which assists your visitors to understand the offer and making them to purchase your product or service.
The main objective of crafting your copy is to tell the story as effectively as possible to convince your visitors to take specific action which you want them to do.Read more