How can user insight help you create better content?
A good content marketing strategy forms the jugular of every self-respecting digital marketer.
Providing content that helps, entertains and educates your current and potential customers improves their customer journey.
Traditionally, advertising did this job but lately traditional advertising is being considered interruptive.
Advertising is an old-school method of reaching potential customers. It doesn't yield as much result as it used to because it's hard to collect user insight.