Image Source: taw
Is your landing page copy enticing?
Most organizations understand the essential elements of landing pages, but few are proficient at crafting high converting content that engages their visitors.
Your content is the story that you are telling which assists your visitors to understand the offer and making them to purchase your product or service.
The main objective of crafting your copy is to tell the story as effectively as possible to convince your visitors to take specific action which you want them to do.Read more
So what takes "good" content…to Great?
We’ve all seen social media blow up in 2015 and specifically, how content marketing has gotten more sophisticated.
No more bogus links to your site, as Google Analytics has tried to eliminate anything but just great content to increase your rank and marketing reach.
Based on 2015, it means your content must be quickly and easily understood. To turn good content to great, 2016 will be the year you include succinct and informative images and video content.Read more
Image source: RivaliQ
Content audit. Have you ever tried it?
Without this, your content marketing strategy will likely be a mess.
Just as internet audits help companies grow their revenue and expand, a content audit shows you opportunities for creating the right content. Content that will drive targeted traffic and conversions to your business.
Why does your website need a content audit and what are the benefits of conducting one on a regular basis?Read more
How can user insight help you create better content?
A good content marketing strategy forms the jugular of every self-respecting digital marketer.
Providing content that helps, entertains and educates your current and potential customers improves their customer journey.
Traditionally, advertising did this job but lately traditional advertising is being considered interruptive.
Advertising is an old-school method of reaching potential customers. It doesn't yield as much result as it used to because it's hard to collect user insight.Read more