Are you taking advantage of YouTube?
Stop and think about this for a second: You’re a brand which sells energy drinks, and you see that video content is becoming a hot trend online. What are you going to do?
Create videos of people drinking cans of your beverage and …getting energized? That’s not the choice that Red Bull made at all. In fact, their YouTube channel has pretty much nothing to do with their drink.
The story of how Red Bull became the most subscribed brand on YouTube is interesting.