This guest post is by Christian Arno
SEO: the three magic letters no online marketer can ignore.
Trying to get your site into the first pages of major search engines is no easy feat.
But there’s no doubting its benefits.
One study by Optify, found that the top ranked site on Google gets a click-through rate of 36.4 per cent.
This drops to 12.5 per cent for the one in second position, falling further after that.
SEO storytelling: what’s that?
Once upon a time there were few search engines that regaled the world with all manner of contents (helpful and crappy).
A time came when standardization ruled and those who thought they’ve won the battle quit and went back to another 9 – 5 job.
In line with this, search revolution started and another search engine emerged; more powerful and simplified than all that have ever existed.
This search engine is like a “decent guy whose wife is a perpetual nagger.” This search engine is called “Google.”
Google has thrown her fresh updates to the public!
Google’s latest update—which is being referred to as Google Fresh, has inspired a flurry of speculation and prognostication in the SEO community at large. This is to be expected, and is actually part of the normal state of affairs in the industry.
It’s only been nine-months since the Panda Update turned the world upside down for content farmers and spam slingers. In the past nine months it’s been necessary to beef up on great quality original content to stay ahead of the game and create a base upon which to build-up and achieve rankings.
The complementary nature of PPC and SEO has been known for some time, but few seem to go beyond the basics in explaining the benefits and mechanics of running both concurrently.
Still, many seem to mistakenly believe that PPC and organic search are mutually exclusive, competing elements of a company’s online marketing efforts.
A holistic marketing plan will always include both PPC and SEO, as well as some email marketing, social media, and some other promotional levers besides.
Whereas email marketing software may allow some savvy clients to run their own email marketing campaigns, SEO and PPC are usually best handled by specialist contractors.