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link building tactics

No Link Building Strategy Is Complete Without These 6 Tactics

Content marketing is the backbone of most businesses today, especially online. However, the idea of linking content with valuable resources- is gaining its popularity in this modern era.

Whether you are looking for a reciprocal link, forum signature linking, blog comment linking, directory linking, social bookmarking or even image linking- not all of them can ascertain equal results for your website.

Considering link building to be one of the most important aspects of SEO, you may not want to spoil the Google rankings and other search engine rankings for your website.

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6 Social Media Techniques That Gives SEO A Boost

Search engine optimisation and social media are two interwoven strategies.

Both of these approaches are inbound and organic strategies that look to create an appealing identity that will naturally attract visitors. Regarding social media, high-quality content must be relied on heavily along with a strong and visible brand presence.

Your SEO campaign can improve social media reach, and as many experts have stated, social media can have a significant impact on your search rankings.

The following are six social media techniques that have been shown to provide a boost to SEO:

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seo for brick and mortar business

Why SEO Matters for Your Brick and Mortar Business

If you own a brick and mortar business and believe that digital marketing has no place in your marketing strategy, it’s time to update your thinking.

Whether your company currently has an aggressive marketing department or relies mostly on word of mouth referrals, there’s room in your budget and strategy for search engine optimized (SEO) marketing.

In fact, even if you don’t offer any online services, investing time into a solid SEO marketing plan could be the most important thing you do for your business this year.

Not convinced? Here’s how local SEO for brick and mortar businesses can lead to an increase in-store traffic.

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Top 30 SEO Companies That Do Content Marketing Well

seo companies

If you’re considering investing in SEO, you need a helping hand.


But take caution. Before you hire a firm or expert, carry out your research, ensure that the said company is good at content marketing and can deliver results.


While some SEO companies focus on on-page or off-page SEO, many others do it all and a handful of them do it well.


The truth is that to have a successful SEO campaign you need to craft high quality content consistently. SEO and content marketing are fused together — they’re like a Siamese Twins that can’t be separated — they work together.




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7 Proven Steps for Improving Ecommerce Homepage SEO

ecommerce optimization

Is your homepage attracting customers to your eCommerce store?


An experiment by KISSmetrics shows that most times the homepage receives the most of your website’s traffic.


You can also try to view this from your Google Analytics by clicking Behaviors => Overview and you should see something like this:


While there are several optimization tips for converting visitors to customers, it’s important you consider search engine optimization as well.


An analysis of over 18,000 small to medium eCommerce websites by KISSmetrics shows that 30.5% of eCommerce website’s traffic comes from organic searches on Google, Bing, Yahoo, and other search engines.






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When and How to Outsource Your Content Marketing

WHY SHOULD YOU OUTSOURCE CONTENT MARKETING?


We’re living in a time when information is distributed more quickly and dispersed to a wider audience than ever. Getting your content seen is no longer a problem. Now, the main challenge is creating it fast enough to keep up with your competitors.

Whether you conduct business as a solopreneur or in collaborative efforts, you experience unwavering outcomes - as your company grows, so does the workload.

Can you hire another professional to dedicate full time efforts to content marketing? Obstacles such as time-constraints and priority levels will stifle projects.

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