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Category Archives for Social Media

Real-time Mobile Usage And Revenue Generated From Mobile Traffic

Are you taking mobile marketing seriously?

If you're still skeptical about it, I'm sharing a real-time data of revenue and traffic generated via mobile.There's more to a good mobile campaign.

If you don't know the current state of mobile advertising; what the future holds and the level of traffic you'll drive to your website, don't ignore this real-time infographic.

The moment you get your mobile users to start listening to you, you'll be building a strong framework for your online business.

The future of digital marketing is mobile, so don't ignore it.You want to get mobile users to become active participant with your content.

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Step by Step Guide to Creating a Powerful Social Media Audit

Social-Media-Audit-01

A social media audit is an all-important aspect of your social strategy.

It helps you uncover opportunities and wrong moves that you're making in your social campaigns. 

A social media audit can be a difficult project for a new company if they don't want to bring in outside consultants – after all, to what standard do you hold the ever-shifting world of social media?

The best audits seek to understand exactly what the business needs from social media, then study how close it is to meeting those goals. Successful audits will include these steps:

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6 Reasons You Have to Start Using Paid Social Media

 

paid social media advertising

Have you decided to give paid social media marketing a change this year?

Every digital marketer knows the power of social media for business success, but paid social is another story.

Independent research by Hubspot and Sprinklr found that paid social media is both undervalued and underutilized among marketers. Spending by businesses on social ads lags behind consumer attention by 50%.

While many marketers will continue to miss out on a valuable opportunity with paid social media, it’s clear that it’s time to make a change.

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10 Little-Known Factors That Could Affect Your Business Facebook Page

facebook business page tips

 

All you need is one business facebook page – to reach your customers. 

The natural audience reach of Facebook can be a very lucrative source of customers. However, Facebook is changing and the natural reach of a business page is declining in direct response to these changes.

Facebook marketing is competing with the three big search engines for their advertising revenue; currently, Facebook receives over $6 billion in advertising revenue.

Social media, as a whole, is walking a tightrope between user experience and engagement, as well as shareholder investment returns. It is a thin line to balance on and they do not always get it right.

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