All you need is one business facebook page – to reach your customers.
The natural audience reach of Facebook can be a very lucrative source of customers. However, Facebook is changing and the natural reach of a business page is declining in direct response to these changes.
Social media, as a whole, is walking a tightrope between user experience and engagement, as well as shareholder investment returns. It is a thin line to balance on and they do not always get it right.