Pushing your brand and content through social media is a smart way to influence a huge number of people and convert many of them into your followers. Facebook has just recently announced that it crossed the 2 billion mark in active users.
This means that over 20% of world’s population uses it and this fact can be used in both marketing and management of social media pages. However, most companies fail to grasp the main concept of marketing their content and managing their social media pages.Read more
Social media is a virtual place where a vast number of people around the globe interact with each other
Social Media like Facebook, Instagram, Twitter, Tumblr, Pinterest, etc. is considered as the most influencing medium nowadays since billions of people around the globe are using it.
People here interact and the news spread so fast that it can reach thousands of people in a minute. It has been the center of virtual interaction for most people since it is like a pool filled with so much information.Read more
Startups are always hard-pressed for resources - manpower and finance. Scaling in such a scenario needs a brilliant marketing acumen, smart decision making and the effective use of existing resources.
In today’s world, it has become increasingly important for startups to have a social media brand presence so they can reach potential investors, team members and partners, considering that most people spend a significant time on social media.
To make up for the dearth of resources, startups can use apps to support their social media marketing efforts. Here's a list containing five of such apps:
Are you taking mobile marketing seriously?
If you're still skeptical about it, I'm sharing a real-time data of revenue and traffic generated via mobile.There's more to a good mobile campaign.
If you don't know the current state of mobile advertising; what the future holds and the level of traffic you'll drive to your website, don't ignore this real-time infographic.
The moment you get your mobile users to start listening to you, you'll be building a strong framework for your online business.
The future of digital marketing is mobile, so don't ignore it.You want to get mobile users to become active participant with your content.
A social media audit is an all-important aspect of your social strategy.
It helps you uncover opportunities and wrong moves that you're making in your social campaigns.
A social media audit can be a difficult project for a new company if they don't want to bring in outside consultants – after all, to what standard do you hold the ever-shifting world of social media?
The best audits seek to understand exactly what the business needs from social media, then study how close it is to meeting those goals. Successful audits will include these steps:Read more
Have you decided to give paid social media marketing a change this year?
Every digital marketer knows the power of social media for business success, but paid social is another story.
Independent research by Hubspot and Sprinklr found that paid social media is both undervalued and underutilized among marketers. Spending by businesses on social ads lags behind consumer attention by 50%.
While many marketers will continue to miss out on a valuable opportunity with paid social media, it’s clear that it’s time to make a change.Read more