Startups are always hard-pressed for resources - manpower and finance. Scaling in such a scenario needs a brilliant marketing acumen, smart decision making and the effective use of existing resources.
In today’s world, it has become increasingly important for startups to have a social media brand presence so they can reach potential investors, team members and partners, considering that most people spend a significant time on social media.
To make up for the dearth of resources, startups can use apps to support their social media marketing efforts. Here's a list containing five of such apps:
Are you taking mobile marketing seriously?
If you're still skeptical about it, I'm sharing a real-time data of revenue and traffic generated via mobile.There's more to a good mobile campaign.
If you don't know the current state of mobile advertising; what the future holds and the level of traffic you'll drive to your website, don't ignore this real-time infographic.
The moment you get your mobile users to start listening to you, you'll be building a strong framework for your online business.
The future of digital marketing is mobile, so don't ignore it.You want to get mobile users to become active participant with your content.
A social media audit is an all-important aspect of your social strategy.
It helps you uncover opportunities and wrong moves that you're making in your social campaigns.
A social media audit can be a difficult project for a new company if they don't want to bring in outside consultants – after all, to what standard do you hold the ever-shifting world of social media?
The best audits seek to understand exactly what the business needs from social media, then study how close it is to meeting those goals. Successful audits will include these steps:Read more
Have you decided to give paid social media marketing a change this year?
Every digital marketer knows the power of social media for business success, but paid social is another story.
Independent research by Hubspot and Sprinklr found that paid social media is both undervalued and underutilized among marketers. Spending by businesses on social ads lags behind consumer attention by 50%.
While many marketers will continue to miss out on a valuable opportunity with paid social media, it’s clear that it’s time to make a change.Read more
All you need is one business facebook page – to reach your customers.
The natural audience reach of Facebook can be a very lucrative source of customers. However, Facebook is changing and the natural reach of a business page is declining in direct response to these changes.
Social media, as a whole, is walking a tightrope between user experience and engagement, as well as shareholder investment returns. It is a thin line to balance on and they do not always get it right.Read more
How can you turn readers into RAVING social media fans?
Having social media influence means you can create triggers to educate, and persuade others to take action – especially to share your posts.
As a blogger, the biggest challenge you’d ever encounter after hitting the publish button is reaching out to online users who can willingly share your content to a wider audience.
I don’t know about you, but when I started doing content marketing in 2011, I made a tone of mistakes. Of course I didn’t realize that even a rookie mistake can cost me a profitable business.Read more