A social media audit is an all-important aspect of your social strategy.
It helps you uncover opportunities and wrong moves that you're making in your social campaigns.
A social media audit can be a difficult project for a new company if they don't want to bring in outside consultants – after all, to what standard do you hold the ever-shifting world of social media?
The best audits seek to understand exactly what the business needs from social media, then study how close it is to meeting those goals. Successful audits will include these steps:Read more
Have you decided to give paid social media marketing a change this year?
Every digital marketer knows the power of social media for business success, but paid social is another story.
Independent research by Hubspot and Sprinklr found that paid social media is both undervalued and underutilized among marketers. Spending by businesses on social ads lags behind consumer attention by 50%.
While many marketers will continue to miss out on a valuable opportunity with paid social media, it’s clear that it’s time to make a change.Read more
All you need is one business facebook page – to reach your customers.
The natural audience reach of Facebook can be a very lucrative source of customers. However, Facebook is changing and the natural reach of a business page is declining in direct response to these changes.
Social media, as a whole, is walking a tightrope between user experience and engagement, as well as shareholder investment returns. It is a thin line to balance on and they do not always get it right.Read more
How can you turn readers into RAVING social media fans?
Having social media influence means you can create triggers to educate, and persuade others to take action – especially to share your posts.
As a blogger, the biggest challenge you’d ever encounter after hitting the publish button is reaching out to online users who can willingly share your content to a wider audience.
I don’t know about you, but when I started doing content marketing in 2011, I made a tone of mistakes. Of course I didn’t realize that even a rookie mistake can cost me a profitable business.Read more