Top 10 Reasons Why You’re Failing at Content Marketing [How to Fix Them]

I want to show you why you’re stuck.    content marketing fixes

Even if you’re not known in the blogosphere as a content marketing expert, I can guarantee that you’re secretly admiring it.

You yearn to become better at it.

You read blogs, listen to podcasts, engage in social media jingoism and battle with comments – in order to join the crowd.

I know you’re stuck. You don’t even know what to do again. If content marketing is working, why is it not yielding results for you?

It’s true. Content marketing works. But the sad truth is that it might NEVER work for you.

You can hate me for saying this but I can prove it – just keep reading.

 

The half truth is a lie!

Whoever told you that content marketing is the answer to your business questions is hiding something from you.

Yes, you can quote me anywhere and I’ll represent it. I didn’t say they outright lied to you, but they didn’t tell you the whole truth.

You need to have an understanding of how marketing is done offline, before content marketing can even work for you.

Most people don’t know how this works and that’s the reason for the murmuring. I’m here to cheer you on by telling you the whole truth why you’ve not been getting results with this marketing strategy and how to start getting results. Period!

In fact, half truth is actually a lie. So, businesses that desire to acquire targeted leads and increase sales shouldn’t berth and start writing content – because there is so much more to do than writing articles.

Without further ado, here are the top 10 reasons in my humble opinion why content marketing has enveloped your mind and getting you nowhere.

In other words, you’re not getting results. Let’s take it:

 

1.   You’ve a small mind

Great minds discuss ideas; average minds discuss events; small minds discuss people – Eleanor Roosevelt

Do you like this quote from a great First Lady of United States of America, and the wife of Franklin Roosevelt? When I consider how powerful the age we are right now is, I can imagine what she was feeling when quoting that.

You see, content marketing isn’t for lazy people. Because you’ll have to work harder than you would if you had invested money on PPC or media buying. In fact, content marketers are one of the craziest people I’ve ever seen.

Content marketing has always been, but about 5 years ago, it became so prominent that 76% of writers, internet marketers and businesses started embracing it.

Truth is, if you’ve a small mind, you’ll always talk about people. Now, that’s a big problem because marketing isn’t about having sleepless nights over what people are doing, but instead, figuring out how to address their problems.

Therefore, if you want to get results from henceforth in your content marketing campaigns, don’t talk about people.

Talk about their problems and your solution. If you talk about people, you’ve a small mind and you’ll be stuck behind the corner until you think GREAT – and talk about ideas (solutions).

 

2.   You think failure is bad

Is failure really bad?

That’s what you think. It’s what you heard but you haven’t studied for yourself.

And that’s the big hiccup because the way you think is definitely unique and you don’t have to follow the crowd.

I’m here to debunk that idea for you. When you write blogs, books, articles, create videos and podcasts or do all sorts, don’t always attribute badness (yes, in my dictionary) to failure. You’ve failed to realize that if prospects hadn’t failed, they won’t be in need of your services?

In fact, when you tell clients or prospects that they failed or that their marketing style isn’t right, you’re making a big mistake.

What makes you think that your solution is the best and perfect for them? If you take this single step, you could start getting more clients for your business. What step is that?

When you send proposals and write articles, present your opinions, suggestions, ideas and solutions in an unbiased manner.

In other words, tell your target audience that your solution isn’t the best in the market, but that it can get them the results they need faster and easier.

I would like to remind you once again that failure isn’t a bad thing after all. It’s a stage, an occurrence that led to where you’re right now. Without a single act of failure, you’d be doomed and your business shattered.

 

3.   You can’t define color psychology  content marketing fixes

Since you can’t even define it, how would you take advantage of it?

Seriously, what do you understand by color psychology? You may download this pdf report.

Let me copy from Wikipedia, because they’re the best place to steal ideas and give due credit:

“Color psychology is the study of color as a determinant of human behavior.”

From this definition, you can tell that the colors you’ve been using in your blog, optin box, ebook cover, Call-to-action buttons, videos, flyers and graphics have either contributed to your success or failure.

I’ve always been in tune with colors and how they react with human minds.

That was why from the very beginning I chose red, because red was used in the field of medicine to stimulate the body and mind as well as increase circulation.

Bringing it down to content marketing, if you want people to act right now, red is definitely the right color to use for your CTA graphics.

But don’t go overboard with red, blue welcomes people and if you use it in your website/blog, you’re more likely going to build a raving and engaged audience. And when they’re engaged like that, it’s easier to convert them to customers.

My question to you today is: what colors have you been using for your links, buttons, menus, backgrounds, e-covers and the likes? Don’t ignore color usage; it’s essential to your content marketing success.

 

4.   Website marketing isn’t your passion

There is a place for passion in content marketing. Business owners should resolve to develop this passion for teaching and give away tremendous information for free, at first before asking for money. That’s what it’s all about.

If you don’t have passion for what you do, there is every tendency that you’d give up and conclude that all the blogs and videos about CM is fake and hype.

Without passion, you can’t survive when money isn’t forthcoming. This thing we all call marketing, whether with content or blatant Ad requires time to mature. During the maturity stage, you’ve to enjoy it, discuss it and celebrate it.

With or without the initial profit, you’ve to take joy in doing more. I’ve discovered that when your target audience is not listening, that’s when you should speak more in the language they can understand.

In other words, listen to their innermost cry, research the keywords they’re using and just give. Website marketing should become your passion.

Brian Clark, Chris Brogan, Neil Patel, Chris Ducker, I and other renowned internet marketers weren’t born with a content marketing book in their mouths. They all learnt how to do it. They developed it into a passion and today, it pays their bill. Sorry, it also pays my bill.

Hey cowboy, make this thing a passion. That’s where result lies. As you deal with clients, blog readers, YouTube viewers and book lovers, communicate your message to them with passion.

Don’t see them as money – let your source of income be higher. You can do it. And you’ll do it!

 

5.   You’ve chopped off your brunette hair

This section is so vital. A lot of business owners have become like Miley Cyrus who is making raves with over 44 million YouTube views on her new Wrecking Ball video.

If you recall when Miley started her “I’m grown up and sexy” makeover a while ago, she went ahead to cut off her long brunette hair and adopted the spiky platinum blonde.

Just like Miley, you can’t show your expertise and creativity by shouting at the top of your voice. You said you’re great? Why not show it with proves?

If you desire to get new clients to work with you, then stop growing up from outside, change your inside first. Work on your customer support. Do you’ve a follow up system that works 24/7?

The pressure of doing good from within Vs honing and shouting and pitching your services and products to potential customers is high.

You must learn to balance it. Of course, it’s cool to have more clients and customers banging at your door, but it’s better to work on strengthening the relationship you’ve with current clients and customers.

Remember, it’s easier to win the hearts of your current customers than getting fresh ones and starting the entire relationship funnel afresh.

A wise content marketer doesn’t churn and burn. He or she doesn’t acquire to discard. Avoid that by all means possible.

 

6.   Your audience is ahead of you

For most of us so-called content marketers, our readers and those whom we serve know a lot more than we do.

At the surface, this isn’t bad. Or what do you think?

But looking at it critically, you’re supposed to be the shepherd of the sheep. You should get the pastures and then lure the sheep to enjoy them.

What does this mean? It means that you can’t afford to be ignorant in this age.

Information is flying at the speed of light and if you’re not updated, your content: advice, opinions, suggestions and product wouldn’t’ suffice or touch lives.

I know this firsthand because I deal with a handful of small and mid-size businesses.

They would prefer to ask you questions that can grow their businesses and they expect answers. Even if you don’t know the answer, they expect you to go find it.

When your audience knows better than you do, it’d be a challenge trying to convince them to read your post, let alone share it.

Worse still, you can’t get them to buy your latest e-book because they’d perceive it as pure crap – just like the heaps of products out there.

Don’t blame yourself for anything yet. But I’ll spank you so badly if you refuse to learn. Use Google. Read books. Read magazines online.

Learn, update, acquire, retrieve, store and use accurate data to dazzle your audience.

You can’t be like other content marketers if you’re always ahead of your target audience. Your content will be epic.

 

7.   Writing isn’t your second nature

From experience, I can gladly tell you that content marketing requires 63% of written content.

This means that if you don’t like to write, you can only market and get a measly result that falls within the remaining 27% – which involves videos and podcasts creation.

Behind the scene, podcasting and video creation also requires a level of written content or an idea.

Now this is a serious problem and could hinder your success online. Any company or individual who ignores writing is going to fail at content marketing. Take it or leave it.

But you don’t have to write all the content yourself. You can outsource to professional writers and copywriters. I’m open for Hire Here.

But learn how to write at least, so that you can differentiate between mediocre and epic content when you see one.

There are great writers out there and a bunch of keyword-stuffing wordsmiths. Don’t jeopardize the future of your online business with low-quality content. Writing should become your second nature. It’s my first nature. Sorry, second.

 

8.   Starting a blog wasn’t your choice

Yes, I said that and I don’t care whether you unsubscribe from my list after reading this.

For most of us, we started blogging because someone told us that BIG money can be made through it. “If you start a blog, you can make money online.”

Deny it – yes, you know what I’m talking about. If you weren’t convinced that blogging is right for you, then content marketing probably isn’t your choice also.

You’re just following, doing what you can just because the experts all talked about blogging and its goodies. It’s a big lie and all of us have lied to you. Plus me!

You’ve to be ready – ready to take challenges, ready to accept change and do what it takes to grow a business. It’s no child’s play.

Did you know that blogging is one POWERFUL way to do content marketing efficiently?

I mean, you can build a community; a tribe and then consistently delve into their minds to become the authority they know.

They breathe you almost all the time. They can’t but tell others about your awesome blog and how much impact you’ve had on their lives.

Yes, blogging can do all that and so much more. But if you’re doing this thing because someone offered you a free webhosting for the first month, then you should be ready for failure.

It takes hard work and not just that – you’ve to work smarter and listen more to your audience.

These days, writing articles all the time isn’t the ideal thing.

Sure, it can turn you into a better writer, but not a better marketer. The attention span of your audience is limited. You must captivate their minds with your awesomeness.

The best way to rejuvenate your blogging life and skyrocket into content marketing planet is to embrace it. You can’t close down your blog or quit – it’s too late to do those stuffs. Just draw up a plan of attack and get to work.

Work when others are sleeping. Work when others are surfing the web.

When every of your friends had gone to see their lovers, stay behind and upgrade your blog with relevant, detailed and valuable content – then go out there and promote the heck out of them. You’ll reap better dividends that most Wallstreet investors. Really?

 

9.   Offline marketing scares you

Content marketing actually began offline.

Yes that’s true. Have you ever walked into a grocery store or supermarket and after shopping, when you were about leaving, the cashier hands a leaflet or flyer to you and courteously asks you to fill the questionnaire?

Now, what do you think was happening at that moment?

It’s pure content marketing because the said company wants to extract the right information from you, in order to use it to serve you better.

Sounds good, huh?

I know it’s awesome and your mind is already bubbling with ideas right now. Don’t just look at content marketing as something that is raising the roof online.

You can’t learn it effectively on the internet because the amount of information from amateurs, intermediates and total dunce are way too much.

Take your learning course offline. Go and see how Departmental stores do their business. Study your credit card form. What questions are you required to answer that touches your very existence?

Once you can grasp the concept behind content marketing, you’ll take yourself out of it and focus on the prospects.

When I discovered the simplicity behind it, my business took a new leaf and today, I’ve succeeded in helping companies achieve their business goals, at least by 66%. If you expect me to help them achieve 100%, sorry, I’m human and doesn’t have all the answers.

 

10.    Take action: on what exactly?

The last reason why content marketing may not be working effectively for you is because you’re taking action on the wrong stuffs. Oops!

I thought the action part is the most important? Well, that’s what you read on blogs that publish junk.

What they fail to tell you is that taking action on the wrong stuffs is more dangerous than not taking action at all. [Tweet this]

There is nothing like marketing assumptions or luck. You’ve got to figure it out before dipping your toes into the market.

Twitter marketing is good, but what should you tweet about? Interacting with your Facebook friends is awesome, but exactly what should you share with them?

Now, Pinterest is the mother of all social media photo marketing, but you may not have realized that certain pictures perform better than the others.

You can’t just pin a stack of dollar bills on your board and expect hundreds of likes and repins. Whereas, a pink shower towel could garner 200 – 1000 likes and shares.

Guest blogging is good, but what should you write about?

Most bloggers who are addicted to guest blogging are not getting significant results because they’re doing it the wrong way.

For instance, if you’re a freelance writer and you want prospective clients to hire you, then submitting your guest articles on freelancing websites is a total waste of time.

Also, writing about ways to start a freelance business is the wrong choice of topic. People who care about starting a freelance business are broke.

They’re looking for free info. You need companies with huge marketing budget to hire you. Write for them.

You’ve to address topics that can connect with your ideal clients. E.g. how they can get more buyer traffic, convert leads and increase sales.

Remember, it’s never about you and the rule hasn’t changed since the last time I checked my journal. You’ve to write about them and use the right platform for your guest blogging campaigns.

 

Content marketing is really simple

Simplicity doesn’t mean it’s easy to do.

The whole concept revolves around identifying a specific need in your niche, and using content of various forms to reach out and meet that specific need – while getting paid for it either in cash or brand loyalty.

You can see how simple the whole buzzword (content marketing) is.

So, what’s stopping you from taking full advantage of it to grow your blog, website, clients’ business and personality?

Use the quick fixes that are attached to the top 10 reasons above to redefine and repurpose your business.

I love content marketing because it works. If it’s not working for you, it’s your fault not mine.

If you agree with this, tell me ONE quick step you’re going to take right now – the comment box below is yours… make use of it. See you at the top!

Image Credit: Valentine

78 thoughts on “Top 10 Reasons Why You’re Failing at Content Marketing [How to Fix Them]

  1. John Gibb

    Hey Michael

    Let me debunk some myths…

    PPC marketers work as hard as content marketers… remember, it takes about an hour to create an average article. It takes about a day or two to create something spectacular, a “resources” post or “viral” bait monster.

    The same goes with genuine PPC marketers; they spend days on keyword research, landing page tracking, ad creation, images, and so forth.

    The new Millennium marketer is the one who masters both free traffic (content marketing) and PPC.

    For example, I focus on SEO, and run a 300 web-site network. My money making model is affiliate marketing. I know that Google will not rank my sites at the top forever, so I have to find alternatives. I’m learning FaceBook, YouTube and PPC.

    Within a year I’ll be using a mix of free and paid traffic sources. You cannot overlook this stuff if you’re into business for long term. Content marketing includes PPC as well, don’t make the mistake of thinking content marketing is just writing content to gain no-cost visitors.

    Now, I look forward to receiving your feedback, comments or questions on this …

    1. content marketing up Post author

      Hey John,

      Thanks for your brave comment. I need marketers like you who can go the extra
      mile to add salt and pepper to the food.

      First things first, you don’t have to debunk anything because I’ve held the notion
      that PPC as a marketing medium requires less work than SEO or other free methods.

      But what I do know is that with PPC, the traffic you need is already available.
      If you’ve money today, you can get 10,000 visitors to your website in the next
      72 hours or even less.

      But that’s never going to happen with SEO, blogging or any other medium. These
      takes a lot of time to achieve results. I’ve PPC and I know it works better than
      organic SEO – but it can be quite expensive.

      I’d argue that PPC is a part of content marketing. I don’t think so because with the
      investment you’ll make, you do need to get profit back – income.

      Content marketing deals with relationship building first. Then listening, and doing
      what your target audience requires of you – in other words, solving their problems
      one step at a time, before you even ask for their money.

      Writing articles, creating videos, podcasts, whitepapers and the likes are elements
      of the content in question. The medium used is the marketing we’re talking about. E.g.
      YouTube, Slideshare, Blogs, Authority sites, Google, Bing, Forums etc.

      Does my comment make sense John?

  2. Metz

    “You read blogs, listen to podcasts, engage in social media jingoism and battle with comments – in order to join the crowd.”

    LOL! This is funny. I think you are not contributing any. You just create a bad relationship and detrimental atmosphere in the thread. This is really a mess, I must say. You must shun to those commentators who leaves comments that you do not like.

    I found this post shared on Kingged.com, the Internet marketing social bookmarking and networking site, and I “kingged” it and left this comment.

  3. Sunday

    Hmm! A powerful post content marketing. Its indeed simple but its never easy! Thus, for many who try venturing into content marketing, the need to brace up for the challenges becomes necessary.

    The tone of this post could be scary for the newbie but I am of the opinion that success with content marketing requires high passion and extensive hard work.

    This comment was left in the Internet marketing news aggregator site – kingged.com where this awesome post was shared.

    Sunday – kingged.com contributor

    http://www.kingged.com/top-10-reasons-why-youre-failing-at-content-marketing-how-to-fix-them/
    Sunday recently posted..$10,000 Per Month In 14 Days Starting From Today! Free Training Inside!My Profile

    1. content marketing up Post author

      Definitely, there was no way I could write such a post without sounding a bit scary. But that’s it, life isn’t fair. I appreciate your comment once again and I thank you for syndicating the post.

  4. Maria Golden

    I’ve fallen into a few of these reasons – but now, I’m going to take action on the quick fixes and start getting results. Thank you once again Michael for writing a bold article.

  5. Riza

    I have always been reading your articles, Michael, but this has got to be one of your most honest, most comprehensive writing, and got through to me on a personal-level. And that’s something that I appreciate more than feel-good articles that aren’t just true.

    The reasons couldn’t be more spot on. The first one’s a painful truth, I mean, almost all of the reasons you listed, but only those passionate enough will look past the frankness, really “listen” to this post, change and start applying the necessary changes you’ve listed here.

    Awesome post, Michael!

    I’ve shared this on the IM content aggregator site, Kingged.com, and left this comment.
    http://www.kingged.com/top-10-reasons-why-youre-failing-at-content-marketing-how-to-fix-them/
    Riza recently posted..21 Smashing Optimisation Tips, Ideas And Free Tools For PinterestMy Profile

    1. content marketing up Post author

      As a content marketer, I’ve one challenge: to debunk the junk people refer to as articles and tell them the truth. I’ve struggled to get your feet soaked and I can’t afford to tame or use soft voices when things are going wrong. I’m glad to know you’ve been following my work. This, I appreciate with the whole of my being. Thank you Riza.

  6. Andrei

    Very true you have posted at least point 9, with so many ideas in your head can turn your plan to a mess up anytime, especially an amateur like me. Is there anyone here with the same problem? Good pointing there Michael. I admire your 300 web-site work, i mean A LOT !

    From now on i’ll take you as an example. I wish you a good day Michael.

  7. June

    Hi Michael,

    Fantastic post! I enjoyed reading it and the way you got your points across. Firm but true!

    I haven’t been here for a while. It’s mostly out of embarrassment. You gave me some useful tips on sorting out my blog so it’s more effective. I haven’t implemented any of them yet. What’s my excuse? Lots of things in my life changed. Anyway I’m in the process of doing that now. I’m giving myself a couple of weeks. I appreciate your advice.

    Have a great weekend. :-)
    June recently posted..Give Thanks For Absent DadsMy Profile

  8. Mohamed Goneam

    Your post is very nice, it helped me to gather some important and new information for running my content marketing campaigns. Thank you Michael for the time invested in writing this.

  9. Pramod

    Excellent post mate !
    I agree with all the points .
    Apart from all the points you’ve mentioned,one of the key reason for content marketing failure is “lack of proper guidance ” . If the person is not guided by an experienced person or he doesn’t have any experience in content marketing then he/she is subjected to failure for sure .
    Pramod recently posted..Make Bing home page & default search engine on BrowsersMy Profile

  10. mani

    Content marketing is a great system when done correctly. I’ll look into your reasons and try to avoid them for my management college website. Thank you Michael.

  11. Susan Velez

    Hi Michael,

    I totally agree with you that content marketing is easy. As long as you write content that helps people, you should not have any trouble getting people to read and comment on your blog which will make you better known.

    However, I also think that you should also do some type of paid marketing as well. There’s nothing wrong with getting the best of both world’s.

    I currently do a little bit of both…however most of my marketing comes from content marketing. Why? Because it’s free.

    Great share I will definitely have to look more into the psychology of colors. Have a great day.
    Susan Velez recently posted..The Unselfish Marketer Review – The Unselfish Marketer Discount CodeMy Profile

  12. Taniya Madan

    Hi Michael Chibuzor !!!
    You are right with your article Michael, There is really hug value of Content Marketing on online marketing but lot of people be fail in Content Marketing because they don’t must much idea about Content Marketing! This is amazing article to learn about Content Marketing!

  13. sakis galan

    Thank you for your time and effort to summarize everything for the audience,. I am truly learning from your experience..
    Thanks again for useful resource – it’s truly helpful for content marketing, Michael.
    sakis galan recently posted..Το Γανόδερμα (Ganoderma lucidum) είναι λευκός βασιδιομύκητας (basidiomycete macrofungus), που ανήκει στην οικογένεια μυκήτων Polyporacea. Έχει χρησιμοποιηθεί ευρέως ως «το μανιτάρι της αθανασίας» στην Κίνα, την Ιαπωνία, την Κορέα και άλλες ασιατικές χώρες εδώ και 2000 χρόνια.My Profile

  14. Christine

    Well written article Michael. Positive attitude and thinking big can help a content marketer achieve success, which others struggle to get by working harder. I also subscribe to the fact that we must work smarter these days, and not just hard work.

  15. Jackson Nwachukwu

    Mike,

    First, I would like to say this “man you are awesome and great at what you do”

    I always admire the long posts you put up on this blog, and what baffles me is that I never feel bored reading them.

    Content marketing is getting big and there is need to learn from our failures today for a better content marketing tomorrow.

    Thanks for a rocky and sticky post Mike!
    Jackson Nwachukwu recently posted..How I Grew My Small Business Website Through Guest BloggingMy Profile

  16. Turken

    I had thought I knew so much about SEO and content marketing. Your article is on point and thank you so very much for making it interesting, even though it’s a long one.

  17. jackhunt

    I like your work Michael. It’s amazing because its very interesting and useful for making content marketing work. For the time you invested in your research and writing this, I say kudos to you Michael.

  18. Agile

    Hi Michael,

    I have take lot of time to reading this very long article,and i understand your views ,what are the points you mentioned are wonderful.You done a Fantastic job.After reading your article i know every thing about content marketing.You gave me some useful tips on sorting out my blog so it’s more effective.

    Thanks for sharing such a useful information with us..

  19. Stacey

    An eye opening article! nice one Michael!
    Considering the language of your audience is a plus in content marketing! They must feel that we care for them and we want to contribute solutions to their problem. Great post!

  20. Aqib Khan

    Hey Michael Chibuzor ..

    I saw this post yesterday but due to shortage of time I could not share my Opinion. Today I’ve read it . It is very helpful for every blog maker. If we act upon it, it will be Helpful for us.

    Thank you. I want to keep in touch with your Updates. So what can I do for this ?
    Aqib Khan recently posted..Khushi K Moke Pe Kuch Meetha Ho JayeMy Profile

    1. content marketing up Post author

      Subscribe to my email list right below the header of this blog. You’ll be notified when I publish exclusive posts. Remember to check back every Monday, because I usually update my blog on that particular day. Thank you Khan.

  21. alan

    Great article Michael. you’ve suggest nice ways of fixing these problem. Real problem starts when we stop writing for our audience, Once we are able to effectively manage our audience and money both we will succeed in it otherwise it will be a complete failure. Audience will come to visit your blog again if you’ve written something so good that it draws their attention towards your blog post to visit it again. Thanks for sharing, keep sharing
    alan recently posted..Whatsapp for PC Download, Whatsapp for Windows 7/8/Vista ComputerMy Profile

  22. Adideo

    Hello there!

    This is such a great post. Thank you very much for posting. Yes, I totally agree with you. Most bloggers who are addicted to guest blogging are not getting significant results because they’re doing it the wrong way.

    – Adideo
    Adideo recently posted..How get a good SEO.My Profile

  23. Joanne Ford

    Great information. We now know how we shall carry out our content marketing. Just giving what is right and useful for the readers. many people have failed in the way they do their content marketing hence they mislead the readers. Kudos for a job well done ~ Joanne~

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