I’m not a soothsayer, but I can tell you the future of guest posting. Lol!
TV advertising used to be the ultimate in the past, but it’s gradually dying down – content marketing is replacing it.
So many marketing systems that we’ve been using were all fads – they appeared for a moment and disappeared before we could blink twice.
But guest posting would last for as long as the web lasts.
Except the World Wide Web is no more, guest posting will continue to thrive.
Yes, you could still get those benefits, but there is so much more to it. You need to read this post to the end – it’s all about the future of guest posting.
Today, most people call it guest blogging because they can write articles and get it published on niche blogs.
But in the future, which has already begun, static, corporate and ecommerce websites’ owners are going to start accepting quality guest posts.
No, they’re not going to publish it on their blog pages, but directly on the ecommerce and website pages. They could create a separate page for the content. Why this change?
It’s because Google makes the rule as long as content marketing is concerned. Even if you’re not targeting search engine users, you’ll still adhere to Google’s rules or else, you’d be penalized for what you know nothing about – whether directly or indirectly.
But guest blogging and guest posting are the same thing, you say? No they’re not. The former is limited to blogs only, while the latter is for both blogs and other websites.
In a nut shell, we’re moving to a period of intense content marketing – every website owner would start to accept guest post – and may write as well for other sites.
Everyone needs quality content now, and this “NEED” would grow & continue in the future.
In the future, Google updates are going to affect the type of content people write. It’s even happening right now – everyone is careful on the quality of content they publish as guest article.
If you’re like me that write for other blogs regularly, then you must be ready to change when new algorithm update rolls out.
And because 85% of website owners are scared of getting penalized and losing their organic traffic and rankings, getting your guest post published can get harder.
Yes, you can write a 400 words article and still get the upper hand, but that can only last for a while.
In the future (sooner than you expected) short articles no matter how “epic” may not suffice.
You need to write a resource or step by step guide and teach readers how to do a thing well. Only then can your guest post be accepted and published on A-list sites.
Trust me, the next update from Google might be stricter than what we’ve seen so far. But I still think that the strongest is still Panda, which brought a revolution on the internet and content marketing as a whole.
What you must know: In the future, bloggers would adjust their guest post guidelines so that it applies to whatever Google wants.
Because if you ignore organic traffic, you’d work your butts off to generate targeted traffic and readers to your website consistently.
Organic traffic is still the best, most trusted and often leads to higher conversion rate than social media traffic or even media buying.
You may observe how often I talk about organic traffic, right? Well, I know that if you can build a community around your blog, Google would be forced to send you more free targeted traffic.
I discovered this firsthand in my blog, when I started listening and helping my readers (answering their questions).
Within 30 days, my content pages started ranking on the first page of Google. My daily traffic increased by 392%.
I got a lot of traffic, which doesn’t really matter because the raw numbers is a waste if the visitors don’t convert into subscribers or customers.
So, what must you do to enjoy the fruit of guest posting? It doesn’t matter whether you run a business website or blog, try and create a community where people can share their views, become a part of your blog and help you grow.
This is important because in the future, it’d be extremely difficult for solopreneur & individual (blogger, entrepreneur, coach et al) to successfully grow their websites without the help of the target audience.
I know so because the need for real content that engages would be high – not by Google alone, but by the target audience as well.
So, even as you write guest posts to promote your blog, make sure that the traffic you drive to your blog stays – capture and communicate through email marketing. Email is a great way to build a great community that can grow to love, trust and buys from you.
Give them incentives if you “MUST” and disciple them. In the future, guest posting would move beyond you trying to get traffic & quick links to contributing to a community.
Seriously, the time has come when new blogs would take over the World Wide Web. Because people are fed up with old ideas that wouldn’t cut in or help them succeed.
Everyone is looking for unique perspective on the same topic. Yes, we know that nothing is actually new on the internet, but we can give it our own style – that’s the job of a content marketer.
For your new blog, you can use guest posting (not guest blogging mind you) to build readership and optimize via SEO.
So many people who struggled to grow their websites in the past are now enjoying top rankings in Google homepage. More success stories would be recorded in the future – watch out.
Don’t just sit by the fence and wish you ranked highly, use guest posting to ‘steal’ targeted traffic and readers from those authority sites.
Most especially, you know the blogs that Google panda, Penguin, EMDs or any update didn’t affect, you should get featured there.
The web is dynamic (always changing). What we hold dear to our hearts today might become irrelevant tomorrow.
Bloggers and content marketers may try to rename guest posting but the concept would remain. If every marketing tactic fails to grow your blog, writing quality content for top websites in your niche would work.
I’ve written and published more than 600 guest articles since July 2011 till date. My new blog went from 50 daily readers to 500 and above daily readers within 2 months. Thanks to guest posting.
If twitter and facebook are social media networks, why do we see a blog differently? The keyword here is “social” and can be any “space” where people gather to discuss on similar ideas or even contradicting opinions.
I know that in the future, guest posting is going to bring the real “value” of a blog out – which is social networking. Yes, you can make your blog a social media network by creating an avenue for discussion.
Commenting, survey taking, polls, share buttons and other viral tools can make your blog more than a wordpress CMS, but a real platform to meet new people. That’s going to be the future of blogging.
And it’d change the way you write or accept guest posts, too. When every website owner gets to understand that each article must be good enough to be shared by people, it’d take lots of research to write such articles.
And before you accept a guest post for your blog, make sure it’s worth it. If readers didn’t share it, your blog and entire business would start to die gradually.
If your blog doesn’t create a social gathering in the future, Google would cease to send you organic traffic, and you may need to look elsewhere. And looking at twitter, Facebook, LinkedIn, Google plus wouldn’t work for you because your content isn’t sharable.
There is no alternative to quality content. It’s the bedrock, the pillar and the concrete that holds your website. If you hurry and publish any form of content, you’d cry at the end. “Take your time isn’t an insult – it’s an advice!”
As you already know, you don’t determine the reach of your content no matter how smart you are.
Other people will do that for you. If you want to attract the media and get featured on top magazines, start reaching out through guest posting. Period!
Did you know how much targeted traffic you’ve attract on your blog/site if CNN, BBC, INC, USAToday or other media portals picks your URL up? What if they decide to interview you – with your site’s URL hyperlinked every now and then?
That’d be huge traffic surge to your website. And guest posting can get you there. Sure, the 50 – 100 daily traffic from business blogs is a great idea, but getting a media exposure can skyrocket your whole business.
I know that I can land high paying writing gigs if INC magazine and widely read magazine features my blog.
It’s like having President Obama endorse you for a Multi-Million Dollar contract. Tell me who can refuse you when the person in authority is subject to the President?
I see that in the future, many bloggers are going to get interviewed by media professionals. This would help them make more money, attract fresh traffic and become overnight (maybe) experts in their respective niches.
You can make a living from guest posting. So many online entrepreneurs will outsource link building, traffic generation and search engine optimization via guest posting to professionals.
It’s happening already, but the pay is still minimal – guest writers deserve a better pay.
This is going to happen sooner than you least expected – and savvy writers will no longer be broke. Isn’t it good news?
Do you know why so many people don’t earn decent income on the internet? It’s because majority is distracted; they neglect their own skills while pursuing other business models.
If I know how to design websites or write articles – don’t you think I should sell my service to those who needs it? If you’re looking to earn more income online, stop chasing after “vague” things, concentrate on your skills and explore it.
In the future, intelligent people who know how to take advantage of this business opportunity would deposit 100k or more into their bank accounts annually. Do you believe this or is it just hype?
There you’ve it, the future of guest posting and what you must do to enjoy the benefits. Now over to you – what is the future of your business?
What do you plan to achieve in 3 – 5 years time? Please leave a comment below – I’d reply you as fast as possible.
Michael Chibuzor is the Chief Content Writer on Content Marketing Up. He works with both B2B and B2C business to grow their leads and convert more paying customers. If you're looking to create content that converts casual visitors into customers, get in touch with him Here