How To Pick High-Traffic Keywords Like I Did!

So you need high-traffic on your website?    pick high-traffic keywords

Well, there is no magic secret to driving traffic to any website.

The rule of thumb is to carefully pick your keywords, optimize properly and have rich content to back it up.

If you’ve been following my niche site challenge which I started on the 12th of February, 2013 – then dominating Google search engine wouldn’t be much of a hassle for you anymore.

If I succeeded in ranking 3 niches sites in Google first page within 30 days, you too can. Or what do you say?

Without using tricks or the so-called blackhat SEO techniques, I want to show you how to actually drive organic traffic, even if your website is new. I mean brand new.

You can apply my SEO tips to a 2-month old or 2-year website. Its age doesn’t count in this post.

It doesn’t matter whether you run a wordpress blog or a static website, once you can pick viable key terms and press the right buttons; you’d enjoy richer traffic almost all the time.

This post isn’t going to be 4000 words. It’s shorter but valuable. Read it religiously and leave me a comment.

It’s time to pick the right keywords and dominate Google top 10 – don’t be scared of Panda or EMDs updates – you’re an entrepreneur (decision maker).

Step one: Pick branded keywords for better rankings

top-100-brands-of-the-world-2013

I struggled to rank my content pages in Google for 3 years. And the reason was because I didn’t know how Google search engine works.

Listen to this: Google and other search engines respect AUTHORITY. Even before Google Panda was released back in the day, authority sites have always been at the top when you search for any keyword.

And if your website/blog is featured on any of those authority portals, you’ll not only drive quality traffic, but also improve your rankings easily. True or false?

I discovered how to pick branded keywords and phrases when I was building my niche sites.

The truth is that 85% of internet marketing, health, entertainment, lifestyle, political, family and all other niches are highly competitive.

If your website falls within any of these niches, where every site owner is struggling to occupy the #1 – #10 positions in Google, then you REALLY need to adjust your strategy. Or you’d fail woefully.

Instead of competing with other website owners and thousands of bloggers to drive traffic, go out of your way and start using branded keywords.

 

How brandable keywords drives traffic

Find out which famous companies or personalities are in your niche.

Afterward, start taking advantage of those brands (identity) because 10s of thousands of searchable key terms are contained in them. So if your niche is internet marketing, research the professionals and their websites.

For instance: we’ve Darren Rowse (problogger), Chris Brogan (chrisbrogan), Brain Clark (copyblogger), Matt Cutts (mattcutts), Jeff Bezos (Amazon), Danny Sullivan (searchengineland) and so on.

What about Coca-Cola, CNN, BBC, Disneyland or the latest Movies that are making raves in US and across the globe?

As a content marketer, there is no excuse for failure whatsoever.

Because you’ve the entire world and top brands at your fingertip and you could capitalize on their popularity and the preferential treatment that search engines give to them – to rich free traffic and gain backlinks.

 

Disclaimer: Make sure that when you’re using any of these top brands, you read their terms so that you’ll not directly or indirectly violate their usage policy.

 

Like I said earlier, Google may not necessarily have keywords and phrases that are related to these brand names. But every single day, ideal customers search for them.

They desire to know how these companies are fairing and what their strategies are.

So, you could easily use the brand keyword in your title.

In 2012, I wrote a post titled: “Coca Cola Marketing Strategy.” Did you see how I creatively used the brand name to explain the strategic aspect of marketing?

 

Using branded keywords on your title

Here are examples of articles topics. Feel free to copy any of them or create yours:

1.       What CNN Instant News Updates Thought Me about Blogging

2.       How Chris Brogan Used Social Media To Build A Strong Brand

3.       Brain Clark Reveals The Top 10 Content Marketing Strategy

Better yet, interview these industry experts – add their name to your post title and few times within the content.

You’d be on the safe side, if you use these branded keywords on your content. Google isn’t going to penalize you for over-optimization, because they’re yet to store the terms in their database.

Google would send you rich and free traffic if your website is deemed authoritative. But if your blog is new or still growing, there is no better way to get authority status than to leverage on those who have good records with Google.

Step two: Pick and Target wireframe keywords

Content Wireframe Delivery

Image Funnel Source: cmswire

The second step to picking high-traffic keywords is what I termed “wireframe.” It’s been one of my proven content marketing strategies that always produce results (good rankings and traffic).

The way it works is that you’ll first determine all the article topics which you’ll write and how you’ll get readers and target audience to follow through that funnel.

In other words, Google is looking for websites that has a pattern in its content delivery. If your blog is about social media marketing, then you ought to write a whole lot of articles and distribute rich content in that market.

To actually inspire Google spider to crawl and send you targeted traffic, pick wireframe keywords and address every sub-topic around it.

Meanwhile, the primary keyword is what you MUST add juice to and strengthens so that over time, Google will rank it higher than its competitors.

Here’s the concept behind wireframe keywords:

Let’s use “social media strategy” as our primary keyword. At this point, don’t be scared of other result pages that are already ranking higher than yours.  BTW: See social media strategy in 8 steps here.

Yes, I know that as I write this post, “social media strategy” has well over 50 Million competing web pages in Google alone (I searched with quotes).

The goal of choosing a wireframe key term is to lead a funnel by addressing every sub-topic that’s tied around the primary term.

So, here’s what I’d do and within 6 months, I’m guaranteed a top ranking in Google, no matter what Google Panda or Penguin is saying. I’d write a detailed article of about 1000+ words and embed a video or presentation to give it extra flavor and value.

I’ll use the primary term on the title and few times within the content – don’t worry about keyword density, it doesn’t work any longer. But just be careful not to stuff or overdo the act.

In your content, solve problems the big sites like Mashable, Techcrunch and other top social media sites failed to address.

In other words, target the long tail phrases. Publish your content. Go out and leave valuable comment on relevant blogs (whether do or nofollow). The goal is to have relevant links pointing to your new post.

If you do this, within 48 hours, Google spider would crawl and index your content. Now, go ahead and write another relevant article and submit as a guest post. Link to the content page you want to rank in Google top 10.

Add juice to your keyword in-house

This is very straightforward. The easiest way to optimize on-page is to write relevant posts that are related to the one you want to rank, and then use editorial links (within the content) to linkback.

Make sure the anchor text doesn’t appear like spam or over-optimized.

You already know that the wireframe keywords are actually stored by Google in their database.

So, any form of tricks or over-optimization could be penalized. If you were considering “branded keywords” like in the first example, you’d be on the safer side.

If the first article or video on your blog is titled “social media strategy in 5 steps,” Then subsequent articles MUST be titled in a similar manner.

 

Take a look at these article topic templates: Feel free to use as you please.

  1. What is your social media strategy?
  2. Social media strategy for beginners
  3. Top 7 social media strategies that work
  4. Is there a better social media strategy?

And just like the branded keywords in step one, you can interview a social media expert and have their content published on your blog.

Then, link to the first post, which has the primary keyword you want to rank in Google top 10.

Ensure that you link to your post naturally. Don’t try to trick Google spider because you’d regret ever conceiving that idea in the first place.

Now you should know that Google spider is like a toddler that needs to be spoon-fed regularly with the right meal – quality content that’s driven by well-placed keywords.

Most importantly, when you pick wireframe key terms which would dominate Google first page gradually, using the SEO strategies as explained here; please make sure that the keyword has a high search volume.

This is vital to your success, which of course will not happen overnight. When I used wireframe keyword strategy, I was able to rank my content pages within 3 months. But I worked really hard to make it come through.

So, with this strategy, you don’t have to be scared of high competition. Just make sure that the wireframe keyword is hot. It should have 10,000 – 1,000,000 searches monthly from the global scene.

How much targeted traffic do you think you’d drive to your blog when your webpage starts ranking in the Google top 10 for such a hot keyword? It’s incredible, right?

 

You can earn your traffic

I’ve explained the 2 steps I use when picking high-traffic keywords for my content. This is exactly what I do for my clients and it’s resulted in thousands of monthly targeted traffic and sales.

Content marketing has taught me a very BIG lesson – to always give the best information out all the time.

Because the rewards of GIVING would bounce back 100-fold. Are you really giving VALUE to your target audience? Or you’re desperate for some cool cash?

The real truth about branded keywords in step one and wireframe keywords in step two, is that over time, you’ll no longer struggle to attract organic traffic.

Because you’ve employed Google-friendly techniques in optimizing your content pages. And Google would have no other choice than to reward you with rich, targeted and free organic traffic.

Just like passive income, where you work hard today in order to reap the rewards tomorrow, 95% hands-free, automated traffic also exist when you follow the two steps as laid out here.

 

Keyword takeaway

The essence of keyword research is to read the minds of your ideal customers and target audience.

When you’re out there hanging out with friends, listen attentively to the words they use and how they structure their tenses. See how desperate they’re when it comes to topics they hold dear to their hearts.

The bottom line is to create content that’s tailored to people’s questions and their innermost motives.

Go pick some branded and wireframe keywords and start dominating Google top 10 – for more traffic and high rankings.

How do you pick profitable and high-traffic keywords? Please share your comment below and air your view. Thank you!

145 thoughts on “How To Pick High-Traffic Keywords Like I Did!

  1. Jude Steven

    I think even if one wants to target high traffic keywords, one should not do this at the expense of delivering quality content.

    I still believe that quality is the key to a successful content website. Thanks for this article Chibuzor
    Jude Steven recently posted..You donMy Profile

  2. Maria

    thanks so much for providing us with this information. It is so interesting you teach us a great strategy . thanks a lot . in all the time you bring to us the new methods that can helps us in our business . really this post is very interesting.

  3. J Farrell

    This is such a tricky area nowadays and certainly agree with the above comments on making sure your on site SEO is in good shape first.

    I’m finding nowaday that the best SEO is almost no SEO, things have to be natural and not forced. Branded keywords definately do help in building awareness and thus your overall authority in the long term.

    Good post

    1. content marketing up Post author

      Hmm, the best SEO is no SEO. I think you have a great point there. And it’s true. Ranking highly nowadays is achievable, even without a single link. Thanks for your comment.

  4. Phil Reed

    Good, straightforward advice, Michael. Too much SEO strategy at the moment is based around trying to understand and anticipate Google Panda and Penguin updates, which means people forget about the basics – on-page and off-page SEO, and keyword strategies.

  5. Charles

    Thanks for this article. You have taken a somewhat complicated process, and laid it out in a very simple format. Immediately after reading this article, I did some research on my niche, and am now in the process of following through with these strategies. I have to admit that I think it will take some getting used to, but I am confident that it will come. PS I understand the concept of branded keywords, but am still a little confused about wireframe key words.
    Charles recently posted..The Customer Always Comes FirstMy Profile

    1. content marketing up Post author

      Thank you once again Charles. Wireframe keywords shouldn’t confuse you at all. What it means is that you choose a keyword that’s evergreen so that you can explore into it the more, by writing about the same keyword or related terms over time. As you do these, you’d link back to your initial post, having the primary keyword and thereby adding link juice and authority to it. Thank you.

  6. Micky

    Hi Michal, Wordtracker has a perfect system to analyze your competitors’ keywords. I believe understand competitors is very important in generating keywords. From the list, we can use Google Adwords to generate even more useful keywords. :) By The Way Great Post Dear!

    1. content marketing up Post author

      Yes, I’ve used wordtracker multiple times and it works perfectly for analyzing competitors’ keywords. That’s really a goldmine for running an SEO campaign. Thank you for the reminder and insight.

    1. content marketing up Post author

      Did you read my post thoroughly. I gave a disclaimer that before you can use any brand name, you MUST understand the terms and policy. you could do a research using any brand as a case study. It’s totally legit.

  7. Richund

    You’ve written an awesome SEO content. Keyword research is important and I think you’ve a different style to doing your own thing. I didn’t know about wireframe keywords. Have heard a little about branded keywords but really didn’t consider it a vital component. I’m grateful Michael.

  8. John Celi

    Ah, I always learn something new stopping by your page and talking to you! Thanks for always sharing something of value with us in your site and constantly seeking to help us improve.

  9. Maria

    Hi Michael! this is my special greeting from me to you.
    first of all i would like to thank you so much about this article . really is very important , also you explain it so much and you supporting it by this diagram that make any one understand it easy.
    so what i can say about this strategies that you discuss in this article is that they are so good.

    Also the tings that make me happy is when you give brand name, and you make sure that understand the terms and policy is one of the central tools for making it work. I congratulate you about that . thanks so much for sharing this article with us . so keep it up!.

  10. Valencia

    I’ve read tons of blogs and articles about SEO and this is the first time I heard this strategy. It still goes down to “quality content”, but it is a different approach. I will definitely give it a try when I can write posts on a regular basis.

    You did something very difficult in SEO: Innovate.
    Valencia recently posted..8 buenos libros que se leen de una sentadaMy Profile

  11. Sonali

    Excellent posting is one of the best ways for getting links and increase your site rank. It shows that you are not a spammer and try to provide some useful content to your users.
    Sonali recently posted..mera pehla pyarMy Profile

  12. Jenkins

    What else can I say Michael? These keywords selection strategy is what I’ve been searching for. May I ask you one question please – can I pick a competitive key term and still rank for it? What’s your advice?

    1. content marketing up Post author

      Hey Jenkins. If you’re a beginner to SEO, it’s unwise to target high competitive key terms. It’s better to research long-tail keywords and write your content on them. You’d rank better, faster and drive organic traffic over time.

  13. John

    I’ve found that niche forums can send a lot of traffic. When we recently had a courtesan guest post on Birds, a forum called punternet or something linked to the post and sent us a heap of traffic. I think our courtesan benefited greatly from that link We’ve had it with the transport blog too, luckily they have converted to subscribers whereas other forum traffic doesn’t convert that well at all.

    1. content marketing up Post author

      Keyword research first is important in most cases. But when you truly get into the juicy part of blogging, you wouldn’t have enough time to research key terms first before writing. But it’s vital at the teething stage.

  14. robert@agence web

    Google is looking for websites that has a pattern in its content delivery. If your blog is about social media marketing, then you ought to write a whole lot of articles and distribute rich content in that market.Yeah! this is true.the content should be also qualified and important.

  15. karthik

    Great insights Michael. Article title is all that matters. Put a controversial one, you gain more traffic. People don’t go for the article if the title itself is boring. For eg, if this post article was simply “how to pick high traffic keywords” it won’t be attractive. But the “Like I did” at the end definitely grabs some attention. Thanks for the good read!
    karthik recently posted..Checklist – 8 Things to do after installing WindowsMy Profile

  16. Agarwal

    Did I listen to you say, Filter your market to be able to achieve more visitors? Now that is a smart concept Michael. Thanks for your opinion.

  17. Wichita KS

    How do I pick up your RSS feed so that when you write new post about keyword research, I’ll not miss out? Please reply Michael and thanks for this great post.

    1. content marketing up Post author

      That’s a mystery with Google. But I like getting traffic from keywords I didn’t target anyways. I’m glad that you’re benefiting from organic search traffic. God bless you Evan.

  18. Daniel Robert

    Heya…!

    Thanks for sharing such an informative post. The way you have explained how to get high traffic for your keywords need appreciation. I think the content should be so engaging that it attracts readers and bring traffic for your targeted keywords. Keep on sharing awesome posts like this.

    Cheers

  19. Kanderson

    Wow I have to congratulate you for having this information, it is so useful for everyone. I have problems with searching for high ranking keywords as well. Tried my luck with different techniques, I think I have to try yours.

  20. Rusty

    You almost nailed everything here on your post! As always, quality content is the king to get you on top of big G! We have to stay away from poor spammed backlinks as google really hate this thing. It is better to have one quality link than to have thousands of spammed and crap links pointing to your money site.
    Rusty recently posted..Every nation RustenburgMy Profile

  21. Koj Tajo

    Yet another MAster Piece Micheal. Thanks I subscribed the Blog :).
    It is really good idea to take the brands and top bloggers as our key words. Just read Matt Cutts interview somewhere and He endorsed that view, too.
    … And those great ways of picking Titles are awesome and I’m doing that in my next blog post.
    Regards – Koj
    Koj Tajo recently posted..CommentLuv Enabled Blogs [A to Z] – Make Best Use.My Profile

  22. Ron

    I always use Google Analatycs to get new keyword ideas and seed keywords. Its good to review the analatycs data every month and see what keywords drive traffic to you, you will get more ideas on this.

  23. Deepak

    Yes, i really agree with your article.
    Article keywords is very important part of your post. It helps to provide a very good traffic on blog. Your tips about to select high high traffic keywords is really awesome. I always find something new on this blog.
    Thank you so much for this valuable article.
    Deepak recently posted..BITSAT Hall Ticket 2013 Download Admit CardMy Profile

  24. Nabil

    It is very necessary to have cheaper traffics in our blogs.
    Using branded keywords on your title

    Here are examples of articles topics. Feel free to copy any of them or create yours:

    1. What CNN Instant News Updates Thought Me about Blogging

    2. How Chris Brogan Used Social Media To Build A Strong Brand

    3. Brain Clark Reveals The Top 10 Content Marketing Strategy

  25. Ahtasham

    Keywords are the most important part of your blog’s SEO. When you are choosing keywords, you must keep in mind the CTR of the keyword, this will definitely increase your blog earning and traffic.

  26. Consulenza SEO

    I think that “keyword research” is one of the most important SEO activities. If you do some errors here, you will then face a lot of problems in the future

  27. mr alexis@site web maroc

    This is reay great article.I find it so useful and interesting.Here are examples of articles topics. Feel free to copy any of them or create yours:

    1. What CNN Instant News Updates Thought Me about Blogging

    2. How Chris Brogan Used Social Media To Build A Strong Brand

    3. Brain Clark Reveals The Top 10 Content Marketing Strategy
    This is reay great part in this post

  28. Gift

    Thanks a ton for the info. Now its time for you to start your own program to teach us all. Thanks a lot brother………..

  29. Marina Carlos

    How To Pick High-Traffic Keywords Like I Did!
    This is really great article.I like it.This is interesting and useful!!
    “It doesn’t matter whether you run a wordpress blog or a static website, once you can pick viable key terms and press the right buttons; you’d enjoy richer traffic almost all the time.”

  30. Lindsey Strong

    If you want to increase traffic to your blog, then search engine optimization (SEO) should be important to you. In order to optimize your blog for keyword search traffic, you need to start by doing some keyword research and long-tail SEO research to learn the keywords and keyword phrases people are using to find content like that offered on your blog. The 4 Web sites below can help you conduct keyword research. Once you find the keywords people are using to find content like yours, you can target those keywords in your blog posts and content (follow the link to learn the top 10 SEO tips ).
    Lindsey Strong recently posted..No last blog posts to return.My Profile

  31. Mari V. Lancaster

    Many our customers frequently face with a similar situation when they outrank their competition by purchasing quite little number of backlinks with us. We believe that the fact that our links correspond to each of the aforementioned factors greatly help our clients to successfully achieve their goals, i.e. to get #1 on Google for their targeted keywords and increase their traffic and sales. For instance, check out how Brian achieved the Top 1 on Google in 6 weeks for multiple keywords or acquire more backlinks for yourself today following this guide in order to get in the Top 10 on Google as soon as possible.
    Mari V. Lancaster recently posted..No last blog posts to return.My Profile

  32. Rod H. Newman

    When thinking what to write about, don’t always go for the obvious because certainly a thousand (or more) people have already thought about this! Even if you write a superb piece of content about a high competitive keyword the chances of ranking for that keyword are minimum to zero. Fortunately there is a way out – and this is where long-trail keywords come into rescue.
    Rod H. Newman recently posted..No last blog posts to return.My Profile

  33. James harris

    I agree with you and I mostly focus on engaging content as that attracts people attention and help you to get targeted traffic. BTW your article is quite informative and helpful.

  34. Marion Holmes

    The trick is how do we get the traffic to respond using keywords in their comment so that it will boost the ranking. I am flat on ideas on how to create such a return for this page with your chosen topic in the manner it was presented. I would write about another topic that would return a better favor before I attempt to give so kindly.
    Marion Holmes recently posted..No last blog posts to return.My Profile

  35. Piet87

    choosing the right key words and great content will surely drive more traffic to your site, google also does like sites with authority

  36. Smith Nayak

    We believe that the fact that our links correspond to each of the aforementioned factors greatly help our clients to successfully achieve their goals, i.e. to get #1 on Google for their targeted keywords and increase their traffic and sales.

    The 4 Web sites below can help you conduct keyword research. Once you find the keywords people are using to find content like yours, you can target those keywords in your blog posts and content (follow the link to learn the top 10 SEO tips ).

  37. Takemyview

    Hello Michael, It is really very interesting blog you shared with us. Targeting keywords are very crucial in getting better traffic to your blog or website but it is really hard to write good keywords rich contents for niche which is having data rich contents. When you have to put more emphasis on data such as working with data or analyzing data it is very challenging task to write good contents to drive traffic. What you suggest on this ?

  38. Adam Dukes

    Thank you Michael for these tips. I need to start implementing these on my site to start ranking and bring in organic traffic in the future.

    That floating social bar to the left makes it very hard to read your posts. Not a fan of those, but I know a lot of bloggers use them. I think I just thought of my next blog post topic :)

  39. Saqib

    Sir I have live tv site I used famous tv channels name but there are compitator so do you think still i can get rank on those keywords

  40. prasanth

    thanks for the information on picking the right keywords. This is truly fantastic and I appreciate your effort Michael. So practicable and I like the personal touch.

  41. Ivan Somin

    Thanks for the such a good article about picking good keywords.
    This article is being such a good source of education.

  42. Palla Ramarao (@palla2009)

    Let me know the Keyword tool you use. So that, that can be beneficial to your readers. BTW, making a long post short, how to pick up those brand keywords and wire frame keywords. I would like small and concise tips.

  43. SAJID

    Michael you are completely right. I recently lauched a tech blog http://techguru3d.com and i only started optimizing it for a single keyword and the results were amazing. I started getting 2000+ unique visitors on the daily basis… I am really loving the idea of choosing high traffic keywords especially brands which have established in the long run.

  44. Robert Andrews

    Will have to reread this article to digest it all. In the past, I’ve been pretty much using the Google keyword tool until a couple of days ago. My world was turned upside down when the Google keyword tool was dismantled and now the Google keyword Planner has taken its place. Believe you have to pay now. What is a content marketer to do? I pay enough for online tools.
    Robert Andrews recently posted..9 Tips for Better Content MarketingMy Profile

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