Do you know how to write like an SEO pro?
When the concept of SEO writing, key words, and key phrases first came out, people were intimidated.
There were these very specific words that needed to be included at very specific places.
A lot of the times, these phrases were stiff and awkward.
Writers started adopting this awkward tone and created a slew of robotic web content that only C-3PO would appreciate.
Unfortunately, a lot of SEO key phrases are still a little difficult to digest, but that doesn’t mean the rest of the content has to be.
Surprisingly enough, there are ways to inject “Virginia construction estimating software” into an engaging, conversational article. Don’t let the puzzle pieces of SEO writing fool you. The reality is SEO words are only a tiny fraction of the content.
Although by no means scientific, it’s fair to say that only 1 to 3% of SEO writing consists of pre-assigned keywords. This means you have a lot of wiggle room.
Depending on the tone the client or project requires, you can have fun with the way you approach the assignment. Don’t use the same SEO keyword “formula” on every single client.
If you use the same formula to insert all of your SEO content, that formula is going to be completely transparent.
It can help to imagine your content as a jigsaw puzzle that is mostly complete. There are a few oddly shaped pieces that you haven’t found the proper place for yet.
Take a step back, look at the big picture, and see where the edges line up best. If you only have a couple of key phrases, begin writing naturally and see where they organically fit.
This won’t work for everyone, but some skilled writers can write an entire article without even considering the SEO phrases.
This is especially helpful when you’re writing content that seems completely unrelated to the keywords.
However, this also only works if there are only a few key words or phrases. When the first draft is completed, it might only take reworking a couple of sentences to fit the SEO keywords in nicely.
You can see how this is a bad idea for some writers. It requires a naturally engaging voice. This is often the best bet for writers who find it difficult to write SEO with those pesky words constantly nagging their brains.
When your mind keeps repeating “Baltimore bread machine” internally, it can be hard to ignore it and write naturally. Putting it aside until the first draft is complete can help.
It takes a writer to create SEO content. Not just anyone can be a writer and not just anyone can write SEO.
Just because you know which words need to be included doesn’t mean you’re the best person for the job. If you are a writer just getting into the SEO world, remember your skill set.
Get back to the basics. Avoid run-on sentences and only break the rules if you know them your client likes that style.
Keep the grammar dictator in the back of your head and consider if this particular project benefits from beginning sentences with prepositions or not. The basic skills are already there, so don’t put them aside when tackling SEO.
If you remember and follow these pieces of advice, you’ll be an expert SEO writer.
The main tricks are not letting SEO writing change you. Don’t look at is as a big deal. One or two mandatory keywords or phrases do not make up an entire blog post.
If you’re still nervous about writing SEO, ask yourself this: Are you really afraid of a set of words?
Byline: Michelle is a Content Specialist and Blogger with a passion for the Internet, specifically social media and blogging. She loves how social media connects people across the globe, and appreciates that blogging gives her the opportunity to voice her thoughts and share advice with an unlimited audience.