10 Reasons Why Content Marketers Need To Think About Mobile
Do you’ve a mobile phone?
Call me crazy for asking such a funny and archaic question.
Even my 2-year old cousin has a mobile phone.
Since it’s obvious that every one of your ideal customer has a phone as well, why not target mobile users?
Content marketing is all about diversifying your promotional tactics, until you pinpoint the best system that’s suitable for your business.
The hard truth is this: Inasmuch as the internet has grown to dominate the way we communicate, not everyone of your target audience has an internet connection. Do you believe this?
Year after year, going mobile always makes it at the top of the heap when experts roll out the trends.
And what content marketers should be focused about for the future.
Adopting a mobile strategy is an advice that has been highlighted for at least five years now and if you still haven’t realized the importance why this is so, let us provide you with another bunch of benefits to nudge you further into the truth.
There is a good chance that one of the reasons listed below may finally have your chord stroked, which hopefully would make all your weariness about going mobile vanish.
1. Numbers don’t lie
Based from a report of Mobile Marketing Association Asia, out of the seven billion people on earth, mobile phone users out-number those who own toothbrushes. 5.1 billion owns mobile phones and 4.2 billion own toothbrushes.
If that isn’t compelling enough, consider this, 91 percent of those people owning a smart phone, always keeps their device within arm’s length.
Another glaring up vote on the significance of mobile is the likelihood that in 2014, mobile phone browsing is expected to overtake web browsing done though desktop computers.
2. Native apps dominate web-based consumption
Consumers are spending more time on smartphone apps that they do browsing the web. Don’t believe us? Look up how an average American spends his day tinkering with his smart phone.
Reports say that it’s 94 minutes with apps and 72 minutes with using the browser.
3. Being social is being mobile
Facebook released some numbers on how their users interact with their platform as guidance for their clients (advertisers).
They’ve mentioned that 60% of their targeted traffic is from mobile devices rather than desktop browsers. When it comes to Twitter, we all know how widely popular their mobile applications are.
4. Mobile marketing has settled down
Before, there were all sorts of concern about how ROI can be made through mobile marketing. There were more questions to it than there were answers.
5. Businesses get instant rewards besides sales
Other than gaining profit from a sale, a company can get something out of a customer even without the sale.
Through mobile marketing, specifically using apps, a business can get tremendous amount of personal data from customers.
That information in turn makes yours and other affiliates’ businesses ready to market to those customers next time.
6. Excellent feedback collection
The difference between successful brands and struggling ones is that the former treats customers as Kings.
We know its old adage, but in a world where borders account for nothing, more and more companies neglect the lesson on that statement.
On the other hand, the best brands, listens and sincerely asks what their customers expect from them. Mobile marketing is a two-way channel that is open for customers’ feedback 24/7.
7. Smartphones are taking over
71% of consumers who owns smartphones do research on their phone once they see something interesting. Imagine if your website is not optimized for mobile browsing.
Have you even checked if the buy button on your website is visible if it were viewed on a mobile phone? That’s one example of important questions marketers and business owners have to ask themselves.
8. Local is mobile
Local businesses thrive in sites like Facebook, Foursquare, Twitter and Google+. All these services receive most of their traffic through mobile phones because of their great apps.
9. Coupons works better on mobile
Consumers have no time to print out coupons anymore.
If you were still relying for customers to enter your place of business that way, you’d be missing a lot.
Stores and businesses are now leveraging themselves with the use of mobile technology such as QR codes and applications for customers to use coupons without ever having to print.
10. The promise of mobile payment
Although it really hasn’t taken off yet. Experts have seen the rise of contactless payments with smartphones with the young and affluent market.
Wouldn’t it be great if your brand is part of that device that people would also for payment in the future?
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Photo Credit: directwestmediagroup