Do you really need to rank #1 to drive traffic?
Maybe you’ll condemn me for dishing up a bold title that seems to contradict SEO’s very roots.
I mean, how can the #1 spot on a Google search not be the goal with SEO?
Given the niche and the keywords, ranking #1 on Google strikes most people as the holy grail for traffic—and if you’ve done your homework, conversions.
But the fact is, in rapidly changing and constantly evolving search demography, #1 isn’t as magical as it was in the good old days of the Internet, when everything was much simpler.