Let’s get serious…
Believe it or not, content rules. It inspires. It yields the best result. It builds an audience and it can change you.
When it comes to predicting business success, there will be hardly anyone who will bet their dollars on a business that doesn’t use content marketing as one of its marketing strategies.
The importance of content marketing has grown manifold as over the course of past one year it has really taken the spotlight.
A recent survey conducted by Content Marketing Institute to measure B2B marketer’s content marketing efforts showed that 86 percent of respondents use content marketing, but only 38 percent believed that they were doing it right.