You are scared of Google’s update. True or false?
Every time Google changes its algorithm several sites are taken down or even worse, sites get penalized.
Are we aiming at a sustained presence on the internet or a short term visibility before being taken down?
If you take your business seriously here’s what you can do to improve your brand and protect your website from being penalized.
Link building is a crucial part of Search Engine Optimization for any website. You need to get external pages to link to pages on your website. Google values these links and they eventually help assess your worth. You need to get quality links from authoritative websites preferably news sites or other popular information sites.
Have you been buying links or building little private link-networks? They are an absolute no. Buying links might work for the time being but ultimately they have just been building a fake fort. The authority you build with these links would vanish once Google discounts them.
You can easily obtain good links to your website if you work on it regularly. Begin by creating content that compels people to promote it by referencing and linking to it. Make submissions in the form of news and press releases to reputed sites.
Submit your site to directories so that they are enlisted properly. Put your products or services before influential bloggers and get them to review it or mention it in their blogs. These links are highly valuable as the source would be recommending you. And finally try and get your friends and partners to link to your site.
Design is the next element of your website and it has a big role to play when it comes to accepting visitors, engaging them and then getting them to perform a particular Call to Action (CTA).
The UI and UX also help retain visitors and build a loyal clientele. Hence it is fundamental to design websites from a client perspective instead of search engine perspective.
Here’s how a good design helps generate revenue:
Google Hummingbird, Penguin and Panda have all been emphasizing on content and not on keywords.
As always content is the most important part of your website. Google has time and again stressed on building content primarily for users and not for search engines. Don’t mislead or trick your readers, it won’t be long before they see through your content. Focus on your Unique Selling Point.
Here is a short content checklist to help you come up with high quality content:
Besides these areas analyze each page to check out which ones fetch greater traffic and refine the content to suit your audience. Remember that a catchy title is all it takes to pique the visitor’s interest. If the content is as catchy as its title, you would definitely get shares and likes on social networks thereby widening your reach.
Make your content as unique as possible, only fresh news and unique content fetches the maximum buzz on social networks.Conduct adequate market research to derive unique and verified content for your website. You can try several market survey tools.
Trivial errors on your otherwise perfect website could drastically impact its ranking. Always make it a practice to regularly check for errors on the Google Webmaster Tools and get rid of those errors. SEO calls for certain basic necessities on every website, here are a few errors to check for:
Do you practice the latest? On page SEO is just as important today as it was before. These are SEO techniques ensure that your page ranks well on search engine results.
They basically deal with using keywords in the URL, appropriate use of H1 and H2 tags, sufficient and informative (relevant) content, appropriate title, social networking badges, outbound links, etc. These tweaks alongside good loading speed are the perfect On-page SEO specifications. While tweaking your page:
Google authorship gives a face to your content. It allows you to link your content with your Google+ account. Set up Authorship to get your picture listed next to your search results.Authorship by Google has shown to have a positive impact on Click through Rates. Eventually, it might also add ‘author rank’ to your website or work.
Whom are you targeting? Finally it is important to know your audience, to come up with quality content – the type of content/information that your client is looking for. You have to be a thought leader and come up with something original. Conduct extensive research and then formulate your findings to bring value to your products or services.
These are a few SEO techniques that go a long way when it comes to Google rankings, it would help you protect your website from being penalized. Work on them right now to avoid a disaster at a later point. It is always better to avert disasters than having to clean-up after the mess.
About Author: Selina Macwan is the Digital marketing expert and content strategist specializing in SEO/SMO/SEM. She’s associated with 247webpromotions, a leading Internet Marketing service providers in California, dealing in key areas of SEO, including content optimization, business profiles, social media, local search engine optimization, link building and business profiles. since 2009.