A website without visitors is like an undiscovered land. It doesn’t matter how resourceful it may be, until and unless people find it nothing will happen.
In today’s ever-competitive market, the big dream is to get to the top of Google’s search results! But, improving search results ranking along with other ways to increasing website traffic is not an impossible feat to achieve.
Gone are the days of traditional marketing. The growth hacks that many startups have been using these days to drive a huge amount of traffic to their website. All you need to do is to think out of the box!
A dose of insight: “Airbnb, now a million dollar business, found Craigslist listing of houses for rent, contacted the renters and asked them to place their ad on Airbnb. The hack gained them thousands of users with the company soon going viral.”
Below are 11 amazing search engine hacks for organic traffic that can increase website traffic.
1. The Keywords
Well-researched keywords are an essential step for search engine optimization. Find keywords that are frequently used by people while searching for the product that you offer.
You can do this by using Google AdWords or Similar Web. Include only those keywords in your content that have a high search volume as well as high relevance for your product and low competition.
Due to the rampant use of similar keywords across the Internet by both competitors as well as customers, using long tail keywords relevant to your product can be worthwhile.
This can help by specifically focusing on attracting your targeted audience and can even give you an edge over others by bringing you loads of traffic!
2. Your Content
Your website may be the first impression that a potential customer may have of your business. Keep this in mind before publishing content on your website.
High-quality content is ranked better and drives organic traffic through SEO. Optimize your content as per the SEO tricks.
Use keywords in the meta, title, body, URL of the content. Also, long and detailed content tends to perform better in search engine results. A research study by serpIQ, content that ranks in Google first page contains a minimum of 2,000 words.
Also, regular content updates mean more traffic. Search engines prefer websites that post new content all the time. In their eyes, such a websites provide more value to the end user. The better the content, the more it is shared, and hence, the more is the traffic!
Moreover, by providing fresh content frequently, the number of times Google indexes your website increases to a large extent.
This also gives you the chance to experiment with new keywords and SEO techniques every time a new piece of content is published.
3. Social Media
Social networking sites carry a huge potential that is just waiting to be captured. Your leads from social media sites may even surpass the traffic that you get from search results.
For this: build a strong presence on sites like Facebook, Twitter, LinkedIn, Pinterest and Google Plus. Target those platforms that your target audience usually like hanging out in.
Social media can provide immense exposure to your content. It acts as a playground for your experiments with new techniques of SEO as well as heading.
This also includes experimenting with in-platform components for content marketing, such as Facebook Ad campaigns and Twitter ad campaigns.
E-mail marketing, though old is still one of the most effective marketing strategies.
According to research from GIGAOM, marketers see e-mail as the most effective tactic for conversion (42%) and retention (56%).
It can be specifically used to target return traffic- a quick reminder, or just a hello message could be just the required push that a user needs to come back to your website and become a customer.
5. Guest Posting and Promo Swaps
Apart from maintaining your own blog, you can also go for guest posting to increase traffic. Find bigger and more established websites within your niche follow them and when the time is right, request them for guest posting.
In return, ask for a backlink to your site. This not only increases the traffic to your website but also improves your search engine ranking.
This is because when credible websites post your links on their portals, the chances of increasing the credibility of your website in the eyes of the search engines rises tenfold.
Go for promo swaps with established or other similar websites within your niche. Post a link to their website so that they do the same for you. You can also promote them through newsletters, Tweets, emails and more.
In this way, these methods can be powerful website traffic generators for you.
Through the use of these methods, both you and the website you partner with can end up sharing a customer/visitor channel, which both of you can nurture and build-up.
6. Headlines and URLs
Don’t use keyword specific headlines as they do not attract high CTRs. Instead, phrase emotional and relatable titles.
People tend to view them more often. You may even use numbers in the headline for better CTRs.
For instance, “How to boost your organic traffic” is much less preferred by visitors as compared to “11 hacks to boost your organic traffic”.
Use power words like “amazing” to make it even better. You may even check headline ideas through the use of Google AdWords.
The headline that gets a large number of likes on Facebook is likely to get more clicks, and thus, can be a huge help regarding social media campaigns.
Also, descriptive URLs are more often visited than the non-descriptive ones.
7. Mobile version of your website
With the increasing number of mobile users, targeting higher degrees of traffic by enhancing their mobile experience can be a very powerful strategy.
Recent studies show that 28% of mobile searches convert within an hour. Ignoring mobile users can even have a negative impact on your business.
Google introduced the concept of accelerated mobile pages (AMPs) to speed up the mobile searching experience. Use them for facilitating a faster user experience for your mobile users.
8. Viral content
Viral content can be anything- a video or presentation or just an image or an amazing article. Whatever it is, it is so great that it spreads on its own, owing to the overall acceptability of the content itself. Here's the anatomy of viral content:
Once you create it, there are certain triggers which can cause it to be shared and recommended among consumer bases, which makes the content spread like a virus.
Try offering free products or services or think out of the box to debunk any old myth, you never know how viral it could become.
Moreover, the important aspect regarding making any content viral is to ensure that there is an emotional charge behind it, or packs a motivational punch, or is created for a purpose or cause.
Other than that, if you are looking for a mainstream shortcut, you could just create a piece of content related to sex, kittens or babies!
9. Online discussion boards
Target online forums relevant to your product and post relevant stuff and backlinks there. Or go for any popular forums with queries relating to your field. Discussion boards like Quora and Reddit have proved to wonder for numerous online businesses.
However, it is important to be up to date with the rules of the forum, to make sure that you don’t spam them with irrelevant stuff.
This is especially important as forums are created with a specific purpose and also are designed to be balanced to facilitate healthy discussions.
Read up on the forum before you join it, so that you do not attract any negative feedback and also know how to be in line.
10. Video Marketing
According to Cisco’s 2014 Visual Networking Index, the video makes up 64% of all internet traffic. Google pays special heed to such news and events. More so, 64% of marketers expect video to dominate their strategies in the near future.
Anything that the user prefers goes higher on the search results.
If your content is a mix of videos and text, your ranking will be much higher than websites that only resort to written content.
A good video can also drive traffic from other platforms like YouTube, and improve your search rankings.
11. Taking care of Error Pages and Broken Links
Some of our most frustrating moments while surfing the Internet are born from the occasional "404 Error" pages on a webpage that we desperately wanted to check out.
Our visitors are just like, they are humans! Being humans, they are also prone to frustration and hence, it is okay to say that 404 Error pages are universally hated.
This being said it is very important to create proper functionalities for redirecting and ultimately getting rid of traffic flows towards these pages or broken links on your website.
Firstly, you can use tools such as Screaming Frog and Deadlink Checker to extract these pages from your website.
Secondly, after these pages have been identified, you can proceed towards placing a 301 redirect function on them, so that visitors are redirected from these pages to a functional web page on your website.
Lastly, you can use the rel=canonical tag on the newly created page so as to ensure that proper transfer of the link value has occurred.
Author Bio: This article is written by Raj Gautam. He is CEO & Founder of QL Tech, Located in Perth, Australia, QL Tech is one of the best companies that offer unique Digital Marketing & Web Development Services by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering Digital Marketing SEO services. Find Raj on: Facebook | LinkedIn| Twitter.