Social good is the primary aim of social marketing while the main aim of commercial marketing as the term commercial denotes is primarily the financial aspect.
Social marketing uses standard commercial marketing practices for non-commercial objectives. Thus, we can say that commercial marketers can still contribute to the achievement of social good.
There are different ways to achieve social goods using the commercial marketing, social content marketing is where social media/business meet and content marketing meet.
The term isn’t only about optimizing content or social sharing for channels. It is also about building a connection with a social business, newsroom techniques, collaboration and principles to content marketing.
Some of the often used social channels and tools in a social content context are: owned & earned media including blogs; suspects such as Slideshare, Twitter, YouTube, Google, LinkedIn etc.; social curation platforms; Pinterest and consumer-oriented curation / bookmarking tools; social collaboration tools; social and collaboration enabled intranets, extranets and information management solutions; etc.
What is Social Video?
Social video is the result of using social media and online video in marketing. But how does it work? Businesses need to learn to catch attention with moving pixels. As what is expected, the theme social video marketing is essential for current businesses.
There are different video creation platforms in the market today that actually contribute to the overall mission of their service.
Having this video content displayed in different platforms like YouTube, Facebook, Twitter, Linked in etc. depending on how long the content is can actually touch the lives of the audiences which is a very effective way of video content marketing.
Nowadays, video marketing creation is not only growing among business marketing professionals but is also a chosen way to consume. So read on because below are six effective ways to share video content as a social marketing tactic.
1. Publishing schedule
To avoid stress in building an effective social media publishing schedule, we must follow different steps like creating a calendar and deciding on the content type and publishing times.
Here are some steps needed in making the social media editorial process easy.
First, create the best calendar for your organization by checking out some available free social media editorial calendar templates.
This social media editorial calendar will give you a visual starting point for all your scheduled posts and make it easy to identify discrepancies or view future posts at a glance some of which are: Marketing Nutz, Brand Driven Digital, and the Fundraising Coach.
After creating a calendar, you can now choose a selection of content types to be posted each day of the week. You can start by outlining how many posts are published on each network per week and what content type was used.
Aside from those, you should create a timeline for content creation and research. Make sure to make a document that outlines the process of a social media post from start to end. After dealing with those there is also a need to experiment or test with times, content and paid social to find out what works best.
2. Short-form videos
Seeing how things work made it easy for us to learn and understand than merely looking on some photos. Instead of just explaining a process it would be easier to understand if you will make a short video about this.
Instead of posting too long videos that might be boring to our audiences why not create a short form video that would also display the whole process in a simpler way? Just make sure that the most important detail won’t be distorted.
Short form videos are becoming more popular in the social media today because they can actually capture the attention of the audiences without making them feel bored.
These videos can also help document process, motion, sequential procedures or steps for a limited time but be able to show its importance to be understood.
Some things to consider in making short-form videos are the following; planning set good lighting, avoid noisy backgrounds and distracting foregrounds, give extra attention to the audio level, hold up the device steadily, choose the best tool or pp to use in exporting the video.
3. Tutorial and tips
Teaching a method through a video tutorial is one of the most important keys of online content. Creating a quality video tutorial doesn’t need to be complicated besides you can create one in ten minutes and there is no editing required.
Video tutorials tend to attract new followers and convince your current viewers that you are providing them the best content possible.
With these video tutorials and tips, you can get ideas on how to utilize your knowledge and apply it in creating an effective social marketing technique.
Here are some things to consider: how to prepare your video, tips on recording, get your audio right, the best way to edit, upload, and publish your videos online. Before capturing your video, you need to know stuff first, prepare a cutting guide, and create a clean environment.
For audio recording choose the right microphone, create an optimized acoustic environment, the sound of silence after recording, choice of background music and cleaning up audio.
4. User-generated content -- Webinar
User-generated content is technically defined as any type of content that has been made and posted by unpaid contributors like fans which can be pictures, videos, testimonials, tweets, blogs, posts and anything in between and the act of users in promoting a brand, not the brand itself.
Because of the current trend that most consumers are frequently online than watching television or listening to the radio, it is much effective if we use the social media in advertising and letting our audience feel that they are part of the advertisement rather than being an audience.
5. Animated GIF
The Graphics Interchange Format commonly known as GIF is a bitmap image format that was developed by US-based software writer Steve Wilhite. Thanks to him because it is now widely spread in the world wide web.
As what it is said, a picture says a thousand world but GIF can actually say 10,000 or more. GIF is great to convey thoughts and emotions that words can’t express.
This can also be used as one of the social content techniques that we can utilize. Through this, you can have an entertaining video your client will be fond of.
In creating GIF, we must identify what we are going to use; video or still images, but any of these can actually help us in making this technique efficient by some complete guide for photography and videography on the internet.
There are things we must consider in creating a GIF – the size which is important because changing the dimension of GIF can actually cause a change in the size of the file, lossy need to use this setting to apply intentional drop in quality sometimes it is necessary to make files small enough, dithering scatters different colored pixels that make it appear that there are intermediate colors in images with a limited color palette and colors that limit the number of colors needed to create images.
6. Call to Action
All websites should have a call to action or response on the part of the user. A call to action (CTA) is a marketing term extensively used for advertising and selling as well.
It also dictates to any device or tool to follow-up for an immediate response or encourages immediate sale filling up a contact form, signing up for something or volunteering their time.
A call to action provides focus to your site, measure the success of the site and provides direction for your users.
It is essential to have an effective video to share to give emphasis to social content marketing techniques which is one of our major objectives. Such instructions are designed to let consumers take the next step and make a sense of urgency purchasing the offer.
Whether you are a small business owner or a large corporation, you can use video marketing to advertise on Facebook, Instagram and on other social media platforms, especially if you don’t have your own website. All you need to do is to consider who your audiences will be.
Live social videos need to be authentic; it can be used to determine real-time engagement. It is important to ensure that your videos can be shared to maximize your future viewers that can turn into your loyal clients.
And hey, there is no need to hire professionals for your video, instead, you can use your mobile phone or digital camera in capturing your video and if you have an extra budget then you can hire someone to do it for you.
Your mobile phone video can also capture audiences as your future customers. All you need to do is to connect with them.