content marketing

5 SEO Techniques To Protect Your Website From Being Penalized

You are scared of Google’s update. True or false?   SEO to protect your site

Every time Google changes its algorithm several sites are taken down or even worse, sites get penalized.

Are we aiming at a sustained presence on the internet or a short term visibility before being taken down?

If you take your business seriously here’s what you can do to improve your brand and protect your website from being penalized.

 

How Long-Form Content Marketing Can Help Your Business

Can long-form content help your business?   blog marketing strategies

The Internet and its vast and seemingly limitless methods for delivering information is a boon to marketers and business owners alike.

Between company websites, blogs, Twitter feeds and other options, it’s easy to get news and information to customers quickly and easily.

However, in this age of getting out short and sweet blurbs on a timely basis, many marketers may be missing out on an equally powerful means of communication: long-form content marketing.

Question: Do you use long-term or short-term content on your blog or website?

Content Marketing Tips for the Holiday Season

The holiday season is nearly upon us once again.    content marketing season

For some people, that means stress-filled weeks of obligations like parties, decorating and yes, shopping.

Fortunately, if you use content for marketing purposes, the season is ripe with opportunities to stimulate the desire to buy, appeal to the needs of the customer and boost your profits.

Below, you can learn several actionable strategies for shaping your content so that it makes a maximum impact this holiday season.

The three main things to keep in mind at all times are:

  1. Start forming a marketing plan as early as possible

How Web Design Impacts Conversion Rate Optimization

Give your content marketing campaign a boost!    web design optimization

Web design has always been a big factor in whether a website is successful or not.

The reason behind this is because there are lots of different techniques that web designers use to grab the user’s attention or to lead their eyes to a specific area on a page.

You’ll also agree with me that a great looking website is much more trustworthy than a website that looks really bad.

So, you need to be serious about your design.

5 Ways To Fix Bad Content Marketing

How can you tell if your content marketing approach is working?    fix bad content marketing

It should connect with prospects and convert them into buyers; otherwise, it’s a failure!

Oftentimes, bloggers and content marketers get carried away into an unknown territory where they assume that things would eventually turn out right.

But the truth is that they’re not doing what is takes to bring success.

It doesn’t really matter who visits your blog or how many targeted visitors stumbled at you this month, you’ve got to learn how to convert them.

That’s the essence of getting into this University – content marketing.

10 Useful SEO Content Marketing Tools of 2013

Have you used any of these SEO tools?

It can be quite hard to keep up with all of the new SEO tools that continue to get released. So to help, here is a list of 10 SEO tools that will help get your website to the rank it deserves.

Some of these are premium tools that have a cost, but usually they will also allow you a free trial. So check them out and if you think it’s worth it, sign up!

Raven Tools

raventools

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