How Web Design Impacts Conversion Rate Optimization

Give your content marketing campaign a boost!    web design optimization

Web design has always been a big factor in whether a website is successful or not.

The reason behind this is because there are lots of different techniques that web designers use to grab the user’s attention or to lead their eyes to a specific area on a page.

You’ll also agree with me that a great looking website is much more trustworthy than a website that looks really bad.

So, you need to be serious about your design.

We are going to take a look at some ways you may be able to increase your conversion rate by using some simple web design methods.

 

Call to Action Buttons

Call to action buttons on your website calls a user to take action and click the button.

Whether it is to buy a product or just sign up for a newsletter, that button gives them the extra push they need to add right now. These have to be properly placed to be effective.

A good example would be if you have a blog and wanted people to subscribe, you would want to place the button at the end of the content, so that once the reader is finished, they have a very easy way to subscribe and the button reminds them to do so.

Placing a call to action somewhere where it won’t be found wouldn’t be useful, so make sure you are strategically placing them.

 

Landing Pages

A landing page is something that you create for people to land on when they click a link to a certain product or service.

If you plan to do a lot of online marketing, these pages can be extremely helpful. They will usually include everything they need to know about the product.

A full description, reviews & testimonials, refund policies, guarantees, how payments are accepted, FAQs, and anything else you think may be important to share.

All of these things have to be placed in a specific order to grab your viewer’s attention. If they are not interested within the first few seconds, they will most likely just end up leaving the page.

 

Allow User Reviews

Having reviews on your website about products and services can really help conversion rates. When the website is being designed, you should ensure that the layout will allow for reviews because if a visitor sees good reviews from other people, they will be much more willing to buy.

If you are worried about your products or services getting bad reviews, then you may not want to make them available.

You should also be aware that if your products are not quality, that could be an indication of why your conversion rates are lower than you would like them.

For those of us who trust and take pride in our products, should have no problem letting people provide their thoughts and opinions on our websites.

 

Accessibility

If someone that has certain disabilities can’t view your site, then how do you expect them to be converted into a sale? During the web design process it is important to make sure and make the site friendly to as many people as possible.

In a lot of countries it is now becoming a legal matter and websites are required to make their content accessible to people with all types of disabilities.

Regardless of legal status, you should definitely make the site more accessible and user friendly. The easier it is to use, the more comfortable people will be using the site.

 

Provide Piece of Mind

When someone is using a website they have never done business or interacted with before, they won’t automatically trust them.

It is our job to design the site in a way that make them trust us a fast as possible. So if you provide guarantees, return policies, use PayPal, and have done business with well-known brands, you should be letting them know.

As soon as possible, put their mind at ease about important issues that they might run into later.

Once they see that your website uses secure payment methods, has money back policies, and has done plenty of business before, they will be much more willing to do business with you. This method will dramatically increase your conversion rates.

 

Where do you start from?

Okay, now you know the importance of a good web design and how it affects conversion rate optimization.

It’s time to re-examine your own blog/website to see whether or not your navigation, links and layouts are well optimized for people first, then for search engines.

But before you leave this page, please answer this question: Whenever you visit a beautiful and easy-to-navigate blog, do you enjoy reading their content or you simply walk away?

Your comment would help me prepare my next post on engagement. You’re Awesome!

Photo Image: Network

73 thoughts on “How Web Design Impacts Conversion Rate Optimization

  1. John Gibb

    It’s funny though how most people (beginners in particular) are looking to get more traffic, and ask me all the time. John, how do I get more visitors to my site. Instead, what they should be focusing on is conversion. Design is a core element which increases visitor-to-lead and visitor-to-sale conversion, if done right.

    The only way to master this and increase your conversion for real is to use an A/B split tracking and testing program or service. LeadPages is one example, which is the easiest to employ.

    What do you guys think?

    P.S. When I visit an eye-candy web site, it’s giving me that 3-second pleasure, and somehow (in the subconscious) makes me stick around for a few more seconds. If content gets my interest and if the headlines stir my desire, then I’ll stick around for a few minutes, and may join the list, or buy a product (if it’s what I’m looking for at the moment, or really want it bad)

    1. content marketing up Post author

      Well said John. I don’t joke with my blog design because it’s the integral part of building engagement and attracting clients. I appreciate your comment my good friend. By the way, I see you contribute valuable comments on several blogs these days – how do you get the time?

  2. Roselen

    Those are really helpful tips, Michael. I just want to ask something though. What can you say about pop-up type call to action? Like newsletter sign-up that pops up even for first time visitors? Just want to know your opinion if you think this can be a good strategy? Thanks!

    1. content marketing up Post author

      When I started blogging, I used pop up to build my list but later removed it. The truth is pop up doesn’t encourage readers to be loyal – in fact, it can discourage people from coming to your blog. My advice is simple: avoid pop up type of call to action. You can have your optin box below your blog header – just like mine.

  3. Nasser@Master

    i like this part because i find it very good and so interesting ..”” Having reviews on your website about products and services can really help conversion rates. When the website is being designed, you should ensure that the layout will allow for reviews because if a visitor sees good reviews from other people, they will be much more willing to buy.
    “”

  4. Josh

    Landing pages are great tools for marketing. One thing to remember, is that they should be kept simple without any extra distractions. When you design a landing page, there should be a clear, concise goal in mind, with a clear call to action at the bottom and a few times throughout.

    Many people use landing pages to drive search traffic to an opt in page or to sell a book. Make sure they know what they are getting before they click the sign up button.

    Thanks for the insight,

    Josh
    Josh recently posted..Why you should start a blog right now: and no, it ain’t for moneyMy Profile

  5. Brandon

    Nice post — I think most people neglect site design (to their detriment) in terms of conversion rate.

    I spend a ton of time working on small tweaks and design changes, to improve the user experience of my site, and get more conversions… maybe its a waste of my time — but I think you’re post really points out what I’m gaining from it.
    Brandon recently posted..7 Ways To Increase Your Website Revenue – Right NowMy Profile

    1. content marketing up Post author

      Bloggers and website owners should concentrate on their design, so as to increase your conversion rate. That’s better than getting more traffic but not converting them. Good to have you hear Brandon.

  6. Alon

    This is very useful article for web designer and it is also helpful for seo analyst.Website review is also a good point for user,they can comment on the website about the good and bad things in website.Thanks for sharing this article.Keep posting

  7. Aleena

    Those are really helpful tips, Michael. I just want to ask something though. What can you say about pop-up type call to action? Like newsletter sign-up that pops up even for first time visitors? Just want to know your opinion if you think this can be a good strategy?

    Aleena recently posted..MS.Net online TrainingMy Profile

  8. Ellysa

    I take website design very seriously because it helps to increase my conversion rate as a game blogger. I like your suggestions Michael. Thank you so much.

  9. Metz

    Web pages need optimization just like mobile phones. Some pages need overhauling, most especially if their web page is poor and couldn’t gain popularity.
    And this list you have is a key to increase profit without raising their advertising expenses. In my opinion, your landing page should deliver on the promise of your ad.
    Nice tips!

    I found this post shared on Kingged.com, the Internet marketing social networking site, and I “kingged” it and left this comment.

  10. Laura seo

    Well, I’d say 2013 is a new design year. Web developers are trying to create a site as simple and clear as possible, even Google changed their logo to 2013 standards and the top bar section.
    To increase the rate of conversation you need to so many tests to figure out what really works.

    Laura
    Laura seo recently posted..Google,I am afraid of you.Part IIMy Profile

  11. Arthur Burlo

    I am likely approaching business the wrong way. I like to consider my readers intelligent people. I don’t sell anything on my site. I just do honest reviews of products, I use myself, so I try to persuade my users to buy them by providing sound, correct and logical arguments as to why I chose to use those products and why I believe they can benefit from them too.

    Sadly, that doesn’t work which is leading me to believe that most of the people out there are stupid and don’t understand what’s important and what isn’t when it comes to choosing a product. I see people buying complete crap, for the simple reason that the seller is “nice” and “sounds professional”. A great sales ad with lots of nice graphics and pictures of happy people from iStock photos is all they need apparently. Add some bold red text, a couple of arrows, a few fake testimonials and voila! You got the recipe for a “credible product”. I honestly don’t feel sorry for people who fall for this sort of stuff. They get the product they deserve.

    Instead, when they come to my site, they tell me that they don’t buy my stuff because my domain name is spammy, my logo is ugly and I am too pessimistic and make use of too much humor…when the truth is I am realistic. But like you said all they want to hear (and waste their money on) is products that promise them to get rick in 48 hours…
    Arthur Burlo recently posted..Saturday Update 16: Web 2.0 SEO, Market Samurai, Check and Ultimate Web Hosting GuideMy Profile

  12. Pramod

    Excellent points mate !
    I too feel that for a product related blog , we should accept the reviews from the visitors too . We can add star buttons that can be used to rate the product .The stars will be shown in the google search engine results too which in turn will help to improve the CTR.

    -Pramod
    Pramod recently posted..ZEN Ultrafone 701 FHD Price and Full DetailsMy Profile

  13. Kathy G. Danko

    There is nothing as exciting as finding yourself on a page that seems to talk to you in your own language and environment that makes you comfortable, while at the same time giving you what you want at the right time.
    I agree that the design of the web will make a visitor take an action or not. There are sites you visit and you see and feel credibility through its organization
    Kathy G. Danko recently posted..Download WhatsApp for PC & Android, WhatsApp for Computer (Windows 7/8/Vista/XP)My Profile

  14. Dhawal

    Good web design also helps to speed up load time and help search engine spiders access your pages more easily. Thanks for sharing Michael.

  15. vanessa

    This article is excellent and you have done a great job getting your point across in this content. I’m impressed with how well you have stated your points of interest with such interesting, original thinking.

  16. Matrimo

    This is very useful article for web designer and it is also helpful for seo analyst.thanks for posting such a an informative article.

  17. vanessa

    Your article has proven useful to me. It’s very informative and you are obviously very knowledgeable in this area. You have opened my eyes to varying views on this topic with interesting and solid content.

  18. AkaahanTerungwa

    Mike,

    You really are good at what you do and reading you is a always beneficial. The call to action buttons are my greatest worry…how will people take action when everything that could possibly distract them is already?

    That’s where a webmaster comes in. It’s like: “Hey, visitor, click here!” Now how do you do that special button is not properly aligned?

    Thanks a million for your time and do have a great day!

    – Terungwa
    AkaahanTerungwa recently posted..TOP 5 TIPS FOR GETTING UNLIMITED BLOG POST IDEASMy Profile

  19. Susan Velez

    Hi Michael,

    I try to keep my blog easy to navigate and am always looking for ways to improve it. I do realize that I need to work on my optin buttons. They don’t seem to get a lot of action.

    I will definitely try some of these tips to see if I can improve my bounce rate and make navigating around my site easier. Thanks for sharing, have a great day.
    Susan Velez recently posted..10 Lessons I’ve Learned From Creating My Own ProductMy Profile

  20. Harish Dahima

    Your article has proven useful to me. It’s very informative and you are obviously very knowledgeable in this area. You have opened my eyes to varying views on this topic with interesting and solid content.

  21. Youssef

    Great post! Very practicable on how to create a website that improves conversion rate. I really learned a lot from this single post Michael. God bless you richly.

  22. Patrica Key

    Why? Because web design is the discipline of crafting effective communication. That means the whole process, end to end. And if no-one ever visits your web page, or the only people who do aren’t the ones who should, you ain’t communicating!
    Patrica Key recently posted..No last blog posts to return.My Profile

  23. Jenelia Dsouza

    Very informative post about effective website design gives more conversion rate and I also think that it helps lot in giving more client visits and increases traffic ranking. Thanks for posting valuable information.

  24. Susan

    Hi, You have emphasized on website design and how it impacts the user traffic and interaction. I have a blog and build on wordpress. I have also used custom theme also. Could you tell me what else can I do more for improving my blog design? As it is wordpress so I am unable to do much, though I have edited header. Please help me.
    Susan recently posted..Pay for Marketing Assignment helpMy Profile

  25. C.A Brown

    I find your article very informative you have provided with ideas to improve my conversion rate and alos apply to my next design. Thank you for taking the time to post this great information

  26. Anne

    Good post Michael. It is really beneficial for my website improvement .I have a doudt that landing page is also important for conversion rate. Is there any page limit to build landing page website to attract people?

    Thanks for your valuable tips.

  27. Anirban Pathak

    Great Post. Traffic has increased, keywords have enhanced content relevance, and your site is as snug as its silos. Life is good, right? Think again. Without a conversion rate optimization (CRO) strategy, the countless hours of SEO work are not being taken advantage of. It’s important to keep in mind that traffic does not necessarily equate to conversions.

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