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10 Reasons To Choose Website Marketing Today

Traditional Media is obviously very important with any business.      traditional marketing

Because a successful traditional marketing campaign would give them an edge over their competitors.

However, these days, traditional means of advertising such as television commercials are becoming more expensive.

This makes it very difficult or even almost impossible for the average business to afford.

It also proves to have barriers such as geographical regulations which make it hard to benefit from results.

Marketing with your website (content marketing) may be the right way to get targeted leads and increase in sales.

With the high prices required for traditional media, businesses are now opting to create websites for their companies as a form of Internet marketing.

This form of marketing also proves to benefit companies with the following points:

1.      Faster Speed

Online marketing, especially email marketing campaigns prove to be fast with regards to reaching customers these days, when there is too much distractions.

When in traditional marketing—especially those on newspaper ads and mail marketing—can take weeks or even months to reach customers.

2.      Geographical Restrictions

Traditional media has limits geographically, so you can only target local audiences while the internet is available regardless of countries and continents as long as there is an internet connection.

Therefore, with the latter, you can cater your services to foreigners as well.

3.      Pull Marketing Effect/Inbound Marketing

If you have a successful online marketing campaign, customers are bound to come across your website when they’re looking for products similar to yours. Hence, having a pull marketing effect.

While traditional marketing would have to introduce their businesses to every single location that come to them, which, in most cases, would mean a lot of time, effort and money to achieve.

4.      Easier Selling Process

E-commerce sites, such as Amazon, make it easy for customers to pick out a product and purchase and pays for it on a secure page.

Hence, a faster, convenient and easier selling process for both you and your customers. Enough said.

5.      24/7 Operation

Your website can be managed wherever you are and can be operated non-stop; in fact, it still runs even when you are sleeping and you can check it right away the first thing in the morning.

Brick and mortar stores, however, are restricted to human activity in a certain time—you open in the morning and close in the evening, hence, no sales during that time.

6.      Lower cost

T.V commercials cost thousands of dollars for only 30 seconds of airtime.

And that would depend on the time and length of the commercial; while newspaper ads would depend on the duration of days and the size of the ad—the worst thing is that you’re not even sure if your target customers read the paper.

In online marketing, however, it would allow you to make a short video or audio commercial and submit it to thousands of media communities which would cost you similar or even a cheaper price.

7.      Longer life span

Posting an article on a website can appear “forever.”

And be untouched for a long time with a well-implemented online marketing strategy, while traditional ads can only be active within a certain span of time that has been agreed-upon.

Consequently, a longer period would mean extra payment.

8.      Geo-Targeted Customer

Prioritizing local or geo-targeted customers are easier with a well-implemented online marketing strategy on your website.

By stating the specific keywords on your desired geographical area, it could give you the top rank in search engines should your customer look for products and services in that specific area.

9.      Customer Support

With one email you can aid your customers’ problems and concerns and also hear what they want to say.

With your contact numbers and location stated on your website, customers can easily contact you.

10.  Information Collection made easier

It would take a few seconds to collect all the information and data about your business.

Because you’ve access to your website’s archive while print collaterals and data would be stored within piles of documents that would often need a team of employees to collect.

Although traditional advertisements, such as newspaper ads, are still effective today, online marketing, through the use of websites, obviously makes marketing easier and more cost-effective.

It gives you the opportunity to save more money, time and effort and still bring your desired results.

 

Kenneth Sytian is the owner of  Web Design Philippines, a web development company who specializes in providing high quality web design, web development, e-commerce development, search engine optimization (SEO), and other online services at affordable rates.

18 Responses to 10 Reasons To Choose Website Marketing Today

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  • Riza says:

    I agree with all the reasons you presented, Michael.

    Aside from the most obvious reasons of lower costs, a lot more people have turned on the internet to search for products and services making website marketing an invaluable marketing strategy.

    Where your targeted customers go, you follow.

    Nicely written article, Michael. :) Your article has been shared again on the IM social networking site, Kingged.com.

    Riza, Kingged.com contributor
    http://www.kingged.com/10-reasons-to-choose-website-marketing-today/

  • Roshni says:

    Website marketing is very good method.. But how can i improve traffic of my website?

  • I agree with all the reasons you presented for uses of website marketing.

  • Marketing people can use all of the application site, to advertising, strengthening relations with the public, building online communities to create positive images for the brand.

  • vishan sahu says:

    Thanks for this post,it is a rain drop post…i like it really ..because it contain all the information about the exact topic…I am intrigued with much of your information and am persuaded to agree with you after reading your material. I’m hoping you’ll add more articles on this topic.

  • Maria says:

    i agree for a the reasons behind website marketing …… so i like so much this note”"” Faster Speed

    Online marketing, especially email marketing campaigns prove to be fast with regards to reaching customers these days, when there is too much distractions.

    When in traditional marketing—especially those on newspaper ads and mail marketing—can take weeks or even months to reach customers.

  • Manish Kumar says:

    I agree with all the point mentioned. in today’s world website marketing is really important when more than 70% of the people use internet to find the products of their needs.

  • Sunil says:

    You have shared such an article which is going to be guideline to every bloggers. Thank you
    for sharing…. I am also looking forward to more posts from you. Great Post ! Thanks For Sharing
    Dude.

  • Ravi says:

    I agree with you all the reasons provides, Michael.
    and thanks for better meaningful Information.
    Ravi recently posted..Placements @ HCL CDCMy Profile

  • Yashika says:

    Thanks Michael,
    I agree with your 10 reason for choose website marketing.
    It’s a very good information……….
    Yashika recently posted..Placements @ HCL CDCMy Profile

  • Dr. Ronky says:

    Thanks for sharing good idea . today is nice scope of website marketing

  • Ryan Hunny says:

    Nice reading! very informative…………

  • Hi Mike,

    solid post again. Your point number 7 resonates with a blog post I’m working on for one of my blogs.

    Thanks Man

    Daniel

    Avid web content writer

  • Business owners should learn how to keep up with the times. And right now, online marketing is way hotter than traditional means.
    Christopher James recently posted..Steve Clayton, Tim Godfrey and Aidan BoothMy Profile

  • Maria says:

    really it very great to read that “” Pull Marketing Effect/Inbound Marketing

    If you have a successful online marketing campaign, customers are bound to come across your website when they’re looking for products similar to yours. Hence, having a pull marketing effect.

    While traditional marketing would have to introduce their businesses to every single location that come to them, which, in most cases, would mean a lot of time, effort and money to achieve.
    4. Easier Selling Process

    E-commerce sites, such as Amazon, make it easy for customers to pick out a product and purchase and pays for it on a secure page.

    Hence, a faster, convenient and easier selling process for both you and your customers. Enough said.

  • venkat says:

    ya Michael Chibuzor,
    you said it right,
    website marketing is better than the other,
    it is 24/7 available and cost is less and many other features
    well explained
    thankyou.

  • Nothing happens without promotion, so if you want to conquer the niche you shouldn’t skimp on marketing :)
    Malcolm M. Thomas recently posted..Weebly Website BuilderMy Profile

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Who’s This Guy?

HEY, WELCOME!
My name is Michael Chibuzor - a Copywriter and Content Marketer. I can help you grow your website traffic and increase sales. I regularly blog for JohnChow, Smallbusiness.Yahoo, Under30CEO and FreelanceSwitch. If you want to drive real-time traffic and sales, check out my content marketing services today.

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